How to Get More Orders on Faire: Proven Strategies From Two Top-Performing Faire Stores
If you’re like most product-based brands, you joined Faire because you wanted to grow your wholesale business and reach more independent retailers.
Then reality set in.
Your products are live, your storefront looks good, and you’ve added your catalog—but the steady stream of wholesale orders you expected never arrived.
The truth is, simply being on Faire isn’t enough anymore.
With thousands of brands competing for retailers’ attention, success comes down to how well your shop is managed, optimized, and consistently maintained.
After more than 15 years in the wholesale industry and operating two Faire stores ranked among the top 7% in their categories, we’ve learned that growing on Faire has very little to do with luck—and almost everything to do with strategy.
Here are the biggest opportunities we see when helping brands improve their Faire performance.
1. Optimize Your Product Titles and Descriptions for Search
If we could give every brand just one piece of advice, it would be this:
Treat your product titles and descriptions like search engine optimization (SEO).
Retailers search Faire using keywords—not product names.
Instead of naming a product “Harbor,” think about what a buyer is actually typing into the search bar.
Include descriptive keywords such as:
Polarized Sunglasses
Eco-Friendly Sunglasses
Bamboo Readers
Mother’s Day Gift
Boutique Jewelry
Handmade Candles
Coastal Home Decor
Your product title and description should naturally include the phrases retailers are already searching for.
Pro Tip: Update your listings at least 30 days before your busiest selling season. If holiday shopping begins in October, your optimized products should already be live in September.
2. New Products Drive Visibility
One of the biggest patterns we’ve seen is that brands consistently introducing new products tend to receive more visibility.
New arrivals give retailers a reason to revisit your shop and signal that your brand is active.
Even if you’re not launching an entirely new collection, consider adding:
New colors
Seasonal products
Limited editions
Gift bundles
Best-seller variations
Keeping your catalog fresh helps maintain momentum.
3. Invest in Better Product Photography
Retailers can’t pick up your product.
Your photography has to do the selling.
Your images should immediately communicate:
Quality
Scale
Lifestyle
Materials
Packaging
Merchandising opportunities
Strong photography builds trust before a retailer ever reads your description.
4. Merchandising Matters More Than Most Brands Think
Your Faire shop should feel like walking into a well-designed boutique.
Retailers shouldn’t have to search for your products.
Use collections to guide buyers toward exactly what they’re looking for.
Examples include:
Best Sellers
New Arrivals
Holiday Gifts
Eco-Friendly Collection
Under $25
Mother’s Day
Summer Collection
Collections don’t just improve organization—they improve the shopping experience.
5. Participate in Every Faire Market
One of the biggest mistakes we see is brands skipping Faire Markets.
Markets generate some of the highest retailer traffic you’ll see all year.
If your shop isn’t prepared, you’re missing valuable opportunities.
Before every Market:
Add new products
Refresh collections
Review inventory
Update product descriptions
Run promotions
Verify pricing
Preparation starts weeks before Market—not the night before.
6. Keep Your Shop Active
Successful Faire stores aren’t built once.
They’re continuously improved.
We recommend reviewing and updating your shop every month.
Small improvements over time often outperform one major overhaul each year.
Look for opportunities to:
Add products
Improve descriptions
Update collections
Refresh photography
Optimize keywords
Review inventory
Progress beats perfection.
Too many brands delay improvements because they want everything to be perfect.
Your shop doesn’t need to be perfect.
It needs to keep getting better.
7. Tell Your Story
One of the first places we look when reviewing a Faire shop is the About section.
Retailers don’t just buy products.
They buy brands.
Your story should quickly answer:
Who are you?
Why did you start?
What makes your products different?
Why should retailers trust your brand?
A compelling About page sets the tone for the entire buying experience.
8. Promotions Help You Stay Competitive
Faire is a competitive marketplace.
Retailers compare brands every day.
Strategic promotions can help increase visibility, encourage larger orders, and give retailers another reason to choose your products.
While every brand’s margins are different, we generally recommend maintaining a promotional strategy throughout the year rather than only during major markets.
9. Keep Retailers Happy After the Sale
Getting the first order is important.
Getting the second order is where long-term growth happens.
One of the systems we’ve built over the years focuses on keeping retailers happy by maintaining excellent service and consistently achieving high order fill rates.
Happy retailers reorder.
And reorders are often the most profitable source of future growth.
10. Balance New Customer Acquisition With Reorders
Many brands focus exclusively on finding new retailers.
Others only focus on existing customers.
The strongest wholesale brands do both.
Continue building relationships with existing retailers while consistently introducing your products to qualified new stores.
Sustainable wholesale growth comes from balancing acquisition and retention.
Final Thoughts
Growing on Faire isn’t about finding one secret trick.
It’s about consistently improving the areas that matter most.
Optimize your product listings.
Keep your catalog fresh.
Invest in strong photography.
Organize your collections.
Participate in Markets.
Tell your story.
Take care of your retailers.
Most importantly, keep improving your shop every month.
Small improvements compound over time.
If you’re wondering where your biggest opportunities are, we’d be happy to help.
Our Free Faire Growth Audit reviews your storefront from a retailer’s perspective and identifies practical ways to improve visibility, strengthen your shop, and increase wholesale sales—at no cost and with no obligation.