Real Brands. Real Results
These aren’t theories; they’re strategies we’ve put to work on real Faire stores, including our own Faire shops. See how smarter optimization, merchandising, and marketplace strategy have helped wholesale brands increase visibility, attract more retailers, and grow sales on Faire.
Our Shop Stats
2 Top 7%
Shops on Faire in Their Category
4 Million+
In Faire Sales
10,000+
Faire orders
Fashion Accessory Brand
Case Study An established wholesale accessories brand wanted to increase marketplace sales and retailer engagement while competing in a crowded category.
The challenge wasn’t the product; it was visibility, retailer engagement, and conversion in an increasingly competitive category.
The results after our Audit. Optimize. Grow. system. Traffic increased by 88.7% while sales grew by 63%. As the brand dramatically expanded its reach to new retailers, conversion settled at 13.7%, giving us a clear next opportunity to optimize.
Audit.
Identified opportunities across the storefront, product positioning, merchandising, promotions, and retailer engagement.
Optimize.
Strengthened how products were presented and discovered by creating a more intentional merchandising and promotional strategy.
Grow.
Continued testing, monitoring performance, and adjusting the strategy based on actual Faire data.
Sustainable Accessory Brand
Case StudyA mission-driven wholesale brand had strong products and an established retailer base, but needed to better communicate its value through its Faire storefront and promotional strategy to improve marketplace performance.
The opportunity was to increase search visibility, strengthen merchandising, and create a more strategic approach to promotions and retailer engagement.
The results after our Audit. Optimize. Grow. system. Traffic increased by 43.9% while sales grew by 51.6%. Stronger SEO, merchandising, and promotional strategies expanded the brand’s reach to new retailers, and sales outpaced traffic growth. With that momentum established, the next opportunity is to increase average order value and drive more repeat retailer orders to accelerate revenue growth.
Audit.
Evaluated the brand’s Faire storefront, SEO and search visibility, product presentation, merchandising, promotions, and marketplace performance.
Optimize.
Improved product titles, descriptions, keywords, collections, and storefront merchandising to better align with how retailers search and shop on Faire, while strengthening the brand’s promotional strategy.
Grow.
Used performance data to refine the strategy, increase retailer visibility, and continually identify new opportunities for growth.
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