Monthly Faire Storefront & SEO Audit
Know Exactly What to Improve on Your Faire Storefront. Every Month.
Expert-reviewed recommendations for your product titles, descriptions, keywords and seasonal merchandising, prioritized so you always know what to work on next.
- Up to 25, 100 or 250 products analyzed individually, depending on your plan
- Ready-to-use titles and descriptions, written for wholesale buyers
- A fresh, seasonal action plan every month
Plans from $79/month. Renews monthly. Cancel anytime.
- Storefront and brand presentation analysis
- Wholesale merchandising opportunities
- Seasonal buying recommendations
- Prioritized improvement plan
- Recommended optimized title for each product
- Recommended description written for buyers
- Keyword recommendations and priority level
Illustrative summary. Every audit is built from your own live storefront.
The Problem
Great Products Don’t Always Get Found on Faire.
Having products listed on Faire doesn’t mean they are positioned to be discovered or ordered. Listings written once and left alone drift out of step with how retailers search, browse and plan their buying seasons.
Titles that don’t say what the product is
A style name like “The Aspen” gives a retailer nothing to search for.
Descriptions written for shoppers, not buyers
Retailers need to know what it is, who it sells to and where it merchandises.
Missing search language
Product type, material, use case and gift intent are often absent from the listing.
Collections that don’t match how retailers shop
A hard-to-browse catalog is a harder catalog to buy from.
Seasonal work done too late
Retailers buy months ahead. Late collections and keywords miss the window.
No clear priority
With a large catalog and limited time, nothing gets updated at all.
Why Product Optimization Matters
A Product Title Is a Search Result Before It Is a Name.
Retailers search Faire by typing what they need. Titles and descriptions that clearly name the product type, materials and use give buyers something to match, and help them decide quickly whether a product fits their store. Faire does not publish its ranking factors, so our recommendations follow publicly observable best practices and real selling experience.
The Aspen
$18.00 wholesale · $42.00 retail · Min. order 6
- ✕No product type anywhere in the title
- ✕No search terms a retailer would type
- ✕Material, style and use case are all missing
Polarized Tortoise Sunglasses | Lightweight Women’s Eyewear
$18.00 wholesale · $42.00 retail · Min. order 6
- ✓Product clearly identified in the first three words
- ✓Buyer-focused keywords appear naturally
- ✓Still reads cleanly on a crowded results page
Meet Aspen, our newest everyday favorite. Designed for sunny days and effortless style.
- ✕Never says what the product is
- ✕No materials, features or merchandising context
Polarized tortoise sunglasses in a lightweight recycled acetate frame, built for everyday wear. Scratch-resistant polarized lenses and a classic silhouette make this an easy year-round seller for boutiques, resort shops and gift stores. Each pair arrives with a protective pouch and cleaning cloth, so it merchandises well on a counter display or in a gift set.
- ✓Opens with the product type and its strongest search terms
- ✓Names the store types it belongs in. No keyword stuffing
Examples shown for educational purposes. Recommendations are written around your actual products. The listing shown is an original Faire Growth Agency illustration, not a depiction of Faire.com.
How It Works
How Your Monthly Audit Works
Choose your plan
Pick the number of products you want analyzed each month: up to 25, 100 or 250.
Share your storefront link
Enter your Faire storefront link at checkout. That’s all we need. We review your live storefront and listings directly.
We complete your audit
Prepared with AI-assisted analysis and reviewed by an experienced Faire seller before it reaches you.
Receive your report and spreadsheet
Delivered within 24 to 48 hours, Monday through Friday. The report explains what to improve and why.
Implement and repeat
Make the changes yourself, or add the Product Optimizer. Next month, fresh recommendations for the season ahead.
What You Receive
Two Deliverables, Every Month
Monthly Storefront & SEO Report
- Storefront and brand presentation analysis
- Product listing evaluation
- Wholesale merchandising opportunities
- Seasonal buying recommendations
- Prioritized improvement plan with step-by-step guidance
- Month-over-month progress review, once there is a previous month to compare
Product Optimization Spreadsheet
- Individual SEO recommendations for each covered product
- Current title and a recommended optimized title
- A recommended description written for wholesale buyers
- Keyword recommendations
- Collection and merchandising suggestions
- Priority level and a short explanation of why each change matters
Descriptions are written only from verified product information. We never invent materials, dimensions, certifications, ingredients or performance claims.
Why Recommendations Change Every Month
Retailers Buy Ahead. Your Storefront Should Too.
Boutiques stocking up for the holidays are searching and ordering well before December. Each monthly audit looks at the buying periods coming next and tells you which products, collections, descriptions and keywords deserve attention now. As your catalog, the season and search language change, so do the recommendations.
January Markets
Plan in Nov–Dec
New-year assortments, trade-show season and fresh collections.
Spring Buying
Plan in Dec–Feb
Spring refresh, Mother’s Day, and garden and outdoor gifting.
Summer & Resort
Plan in Feb–Apr
Travel, resort and coastal shops, plus warm-weather essentials.
Back-to-School
Plan in Apr–Jun
Stationery, accessories, dorm and teacher gifting.
Fall Merchandising
Plan in Jun–Aug
Seasonal décor, cozy goods and autumn gifting.
Holiday Gifting
Plan in Jul–Oct
Gift guides, stocking stuffers and price-point collections.
Illustrative planning calendar. Buying windows vary by category, price point and retailer mix.
Implementation
You Make the Changes. Or We Can.
Every recommendation comes with clear instructions, so your team can copy the new titles and descriptions straight into Faire. We don’t need your Faire login for the audit.
If you’d rather not do the updates yourself, add the Faire Product Optimizer and we’ll implement the titles and descriptions you approve.
Pricing
Same Expert Analysis. Choose Your Catalog Size.
Every plan receives the same methodology and the same two deliverables. The only difference is how many products are analyzed each month.
Starter
$79 / month
For emerging brands and focused catalogs.
- Monthly storefront & SEO report
- Product optimization spreadsheet
- Optimized titles and descriptions
- Seasonal buying recommendations
$79 charged today, then every month until you cancel. Recommendations only; you implement unless you add the Product Optimizer.
Growth
$149 / month
For growing brands with an established line.
- Monthly storefront & SEO report
- Product optimization spreadsheet
- Optimized titles and descriptions
- Seasonal buying recommendations
$149 charged today, then every month until you cancel. Recommendations only; you implement unless you add the Product Optimizer.
Pro
$299 / month
For established brands with larger catalogs.
- Monthly storefront & SEO report
- Product optimization spreadsheet
- Optimized titles and descriptions
- Seasonal buying recommendations
$299 charged today, then every month until you cancel. Recommendations only; you implement unless you add the Product Optimizer.
Optional Monthly Add-Ons
Available with any active plan. Add one right after you subscribe, or any time later.
Faire Product Optimizer
+$99/month
We implement the product titles and descriptions you approve from your audit, for up to 100 products per billing month, then verify the updates and send a completion summary.
Learn About the Product OptimizerFaire Performance & Analytics Audit
+$79/month
A monthly review of your sales, orders, average order value, best and underperforming products, new and returning retailers, reorders and promotions, from your Faire account data.
Learn About Performance & AnalyticsAdd-ons require an active Monthly Faire Storefront & SEO Audit plan and are purchased separately after your plan. Example: Growth with both add-ons is $327/month.
Why Faire Growth Agency
Built by Wholesale Operators, Not Generic Marketers
Our recommendations come from years of building wholesale brands: running our own Faire storefronts, working trade shows, managing sales reps and selling to independent retailers. We test what works in our own brands before we recommend it to yours.
Meet Matt and learn more about Faire Growth Agency
Matt was great to work with. I’m very pleased with all of the information that he provided in the data audit. It’s layed out a clear path to improving our visibility and increasing our sales on Faire.Greeting Card Brand
Matt’s knowledge of the ins and outs of growing our business on Faire has been invaluable. I have been implementing his recommendations and have definitely seen my orders and exposure going up, making a big difference in sales. I’m really beginning to gain confidence that I can continue growing our business on Faire. I highly recommend his services.Vintage Apparel & Gift Accessory Brand
I would recommend Faire Growth Agency to any small or growing business of Faire. The advices and in-depth analysis which Matt provided gave me a lot clearer vision on the next steps for my small business.Paper, Gift & Accessory Brand
Matt and his team are filled with incredible knowledge and are such an inspiration when it comes to understanding the benefits and obstacles of working with Faire. Meeting and working with Matt has been fantastic and only beneficial to my business and peace of mind!Skin Care Brand
Testimonials are from clients of Faire Growth Agency’s audit and consulting services and reflect individual experiences. Results are not typical or guaranteed and vary by business.
FAQ
Monthly Faire Audit Questions
What is a monthly Faire storefront audit?
A recurring review of your Faire wholesale storefront. Each month we evaluate your storefront, product listings, SEO, collections and seasonal positioning, then deliver a report and a product optimization spreadsheet with prioritized recommendations.
How can SEO help my Faire storefront?
Retailers find products on Faire largely by searching and browsing. Clear titles, buyer-focused descriptions, relevant keywords and well-organized collections make it easier for the right retailers to find and understand your products. Faire does not publish its ranking factors, so we focus on observable best practices and do not guarantee rankings. For more, read our guide to Faire SEO.
What do I need to send you?
Just your Faire storefront link, entered at checkout. We review your storefront and listings directly, so there’s nothing to export or upload.
Will you make changes in my Faire account?
Not with the audit alone. You implement the recommendations. If you want us to make the updates, add the Faire Product Optimizer.
Do you rewrite my product descriptions?
Yes. Every covered product receives a recommended description, written only from verified product information.
Does the audit include a call?
No. Your audit is delivered as a written report and spreadsheet. If you’d like to walk through it together, Faire Consulting includes four strategy calls.
How many products are included?
Starter covers up to 25 products, Growth up to 100 and Pro up to 250. If your catalog is larger than your plan, we focus on the products with the biggest opportunity. You’re welcome to reply to your welcome email with any you’d like included.
Can I change plans?
Yes. Email Matt@FaireGrowthAgency.com and we’ll move you to the plan that fits, starting with your next audit.
How quickly will I receive my audit?
Within 24 to 48 hours of your order, and each month within 24 to 48 hours of your renewal. Audits are delivered Monday through Friday, so weekend orders are processed starting Monday.
How are seasonal recommendations chosen?
We look ahead at the retail buying periods coming up for your category and match them against the products you sell, using our own wholesale experience and what is publicly visible on Faire.
Can you guarantee more sales?
No. No one can ethically guarantee rankings, orders or sales on Faire. We provide a clear plan and ready-to-use content so you can make informed improvements.
How does billing work, and can I cancel?
You’re charged at checkout and then monthly on your renewal date. Cancel anytime from your customer account or by emailing Matt@FaireGrowthAgency.com. There is no long-term contract. See our Terms & Conditions.
Is Faire Growth Agency affiliated with Faire?
No. We are an independent agency and are not affiliated with, endorsed by or sponsored by Faire Wholesale, Inc.
Faire SEO and Merchandising Questions
What is Faire SEO?
Faire SEO is the practice of writing product titles, product descriptions and collections so that wholesale retailers searching on Faire.com can find your products. It covers the words in your listings, how clearly each product is identified, which keywords appear where, and how your collections are organized and named. Unlike consumer marketing copy, Faire SEO is written for a buyer deciding what will sell in her store.
How can I improve my product titles on Faire?
Lead with what the product actually is, then add the details a buyer would search for: product type, material, color, style, size, audience and use case. Keep any branded style name, but move it after the descriptive terms. A title like “Polarized Tortoise Sunglasses | Lightweight Women’s Eyewear” gives a retailer something to match against. A title like “The Aspen” does not.
How often should I update my Faire product listings?
Review a portion of your catalog every month rather than the whole thing once a year. Monthly review lets you keep pace with new products, changing search language and the retail buying calendar.
Why do Faire collections matter?
Collections give retailers a curated way into your catalog and create additional surfaces where your products can be discovered. They also let you merchandise for intent: gifting, price point, season, occasion or store type.
What keywords should I use on Faire?
Use two groups. Evergreen keywords describe what your products fundamentally are, such as product type, material and category terms. Seasonal keywords track what retailers are shopping for in a given window, such as holiday gifts or resort and travel. Both should appear naturally in titles, descriptions and collection names, never stacked or repeated.
When should I prepare my Faire store for upcoming retail seasons?
Generally 30 to 90 days before the consumer season begins, because retailers buy ahead of their own sales floor. Holiday merchandising belongs in September and October, not December. The exact lead time varies by category and price point.
New to Faire optimization? Start with our guides to optimizing Faire product listings, Faire storefront optimization and Faire collections and merchandising.
Stop Guessing What to Fix Next.
Get prioritized recommendations, ready-to-use product content and a seasonal plan for your Faire storefront every month.
Not sure which plan fits? Book a Free Discovery Call