Getting more orders on Faire requires more than simply uploading products and waiting for retailers to discover your brand. This guide walks through the seven areas that most often decide whether a wholesale buyer places an order, and how to tell which one is actually holding your brand back.
How Do You Get More Orders on Faire?
Getting more orders on Faire requires improving several parts of your Faire presence at the same time: storefront presentation, product listings, search visibility, merchandising, retailer trust, promotions, and the traffic you bring to Faire yourself. Brands that treat Faire as a sales channel to be managed consistently outperform brands that treat it as a catalog to be uploaded once.
A strong Faire growth strategy typically starts with six areas:
- Optimize your Faire storefront for retailers.
- Improve product titles, descriptions, categories, and keywords.
- Merchandise products into useful collections.
- Give retailers a compelling reason to place their first order.
- Build trust through strong photography, reviews, and brand presentation.
- Drive qualified wholesale buyers to your Faire store instead of relying entirely on marketplace discovery.
At Faire Growth Agency, these are some of the first areas we examine when evaluating why a brand isn't generating the Faire results it wants.
Why Isn't My Brand Getting Orders on Faire?
There usually isn't one single reason. A brand may have great products but weak product titles. Another may receive traffic but fail to convert retailers once they reach the storefront. Some brands have strong listings but aren't generating enough qualified traffic. The first step is identifying where the funnel is breaking down.
Think about Faire as a funnel:
A weakness at any point can reduce sales.
That's why simply changing keywords, or running another promotion, doesn't necessarily solve the underlying problem.
If that sounds like your shop, our diagnostic guide to why you may not be getting orders on Faire walks through the ten most common reasons sales stall.
1. Optimize Your Faire Storefront for Retail Buyers
Your Faire storefront is not simply a digital catalog. It is a wholesale sales presentation.
A retailer discovering your brand should quickly understand:
- What you sell
- Who your products are for
- What makes the brand different
- Which products they should look at first
- Why the products belong in their store
Your banner, brand description, collections, product organization, photography, policies, and featured products all contribute to that decision.
A common mistake is presenting the brand exactly as you would to a consumer. Retail buyers are making a different decision. They're asking: Will this sell in my store? Does this fit my customer? Is the pricing workable? Which products should I start with? Can I trust this brand?
Your storefront should make those answers easier.
For a deeper walkthrough of brand presentation, collections and merchandising at the storefront level, see our guide to Faire storefront optimization.
2. Improve Your Faire Product Listings
Every product listing has two jobs: get discovered, and then convince the retailer to buy. That means product optimization shouldn't stop at adding keywords.
Product Titles
Titles should clearly describe the product using terminology a retailer is likely to understand and search. Avoid relying entirely on internal product names. A retailer who has never heard of your brand may not know what a proprietary collection or style name means.
Product Descriptions
Descriptions should help a retailer understand the product and its selling potential. Useful information may include:
- Key product features
- Materials
- Dimensions or sizing
- Intended customer
- Use cases
- Merchandising opportunities
- Packaging
- What's included
- Relevant product benefits
Write for the retailer who is deciding whether to put your product on their shelf.
Categories and Attributes
Place products in the most accurate categories and complete relevant product attributes. Good marketplace optimization isn't about placing a product everywhere possible. It's about helping Faire and retailers understand exactly what the product is.
Product Photography
Retailers need enough visual information to evaluate the product without seeing it in person. Use clear primary images along with additional photography that communicates scale, details, packaging, variations, lifestyle context, and merchandising possibilities when appropriate.
For a listing-by-listing walkthrough of titles, descriptions, categories, attributes and photography, see our guide to optimizing a Faire product listing.
For a photo by photo breakdown of what retailers need to see in each image, see our guide to Faire product photography.
3. Think About Faire SEO as Retailer Search Intent
One of the biggest mistakes brands can make with Faire SEO is thinking only about how they describe their products. Instead ask: what would a retailer type into Faire if they were looking for a product like mine but didn't know my brand existed?
Those are two very different perspectives.
For example, your internal product name may be important for branding, but a buyer may search by:
- Product type
- Material
- Style
- Customer
- Use case
- Occasion
- Season
- Feature
- Gift recipient
The goal isn't to stuff every possible phrase into a listing. The goal is to make the listing clear, relevant, and aligned with the language retailers actually use. This is the core of our Monthly Faire Storefront & SEO Audit, which maps a brand's listings against the search terms its buyers are realistically using.
For a deeper walkthrough of titles, descriptions, categories, attributes and retailer search intent, see our full guide to Faire SEO.
4. Build Collections Around How Retailers Buy
Collections shouldn't exist only to make a storefront look organized. They should help buyers shop.
Instead of thinking only in terms of your internal product categories, consider collections around retailer buying behavior. Depending on your products, that could include:
- Best Sellers
- New Arrivals
- Gifts Under $25
- Holiday Gifts
- Summer Essentials
- Made in the USA
- Eco-Friendly Gifts
- Impulse Buys
- Resort & Travel
- Back to School
- Mother's Day Gifts
The appropriate collections will depend on your brand.
Our guide to Faire collections and merchandising covers how we prioritize collections and organize a large wholesale catalog.
Seasonality matters too. Wholesale buyers often purchase products well before the consumer shopping season begins, so your merchandising calendar should reflect when retailers are buying rather than when consumers are buying.
For what retailers were actually searching heading into Q4 2026, see our Faire search trends for September 2026.
Keep New Products Coming
Brands that consistently introduce new products tend to get more visibility. New arrivals give retailers a reason to revisit your shop and signal that the brand is active. Even without a full collection launch, that can mean new colors, seasonal products, limited editions, gift bundles, or best-seller variations.
Prepare for Every Faire Market
Faire Markets generate some of the highest retailer traffic of the year, and skipping them is a common missed opportunity. Preparation starts weeks ahead, not the night before: add new products, refresh collections, review inventory, update product descriptions, set promotions, and verify pricing.
Review Your Shop Every Month
Strong Faire stores are not built once. Small monthly improvements tend to outperform one large annual overhaul. Each month, look for opportunities to add products, improve descriptions, update collections, refresh photography, and review inventory.
5. Make It Easy for a Retailer to Place the First Order
The first order is often the hardest. A retailer is taking a chance on a new brand, so reduce unnecessary uncertainty.
Review things such as:
- Opening order requirements
- Case packs
- Product assortment
- Best-seller visibility
- Photography
- Reviews
- Brand story
- Shipping expectations
- Product information
Promotions can help, but discounts shouldn't be used to compensate for a storefront that isn't ready to convert.
First create a strong buying experience. Then use promotions strategically.
6. Don't Depend Entirely on Faire to Find Your Buyers
Being listed on Faire does not mean a brand should stop prospecting, attending trade shows, working with sales representatives, contacting retailers, building retailer relationships, or marketing its wholesale business. Faire can be part of your wholesale sales infrastructure. It doesn't have to be your entire wholesale strategy.
This is one of the most important parts of a Faire strategy.
Brands can introduce qualified retailers to their Faire store through their own sales and marketing efforts, while also benefiting from marketplace discovery.
For many brands, the strongest strategy is a combination of Faire, direct outreach, trade shows, sales reps, existing retailer relationships, and wholesale marketing. Brands that want help running that combination as one system often work with us through full-service Faire management.
7. Use Your Faire Data to Find the Actual Problem
Don't optimize blindly. Look at what's happening inside the business. Low traffic, low conversion, and low reorder rates are three different problems, and they call for three different fixes.
Low impressions or traffic?
You may have a discovery problem. Investigate search visibility, product listings, merchandising, categories, collections, and external traffic.
Traffic but few orders?
You may have a conversion problem. Review pricing, photography, product assortment, opening order requirements, retailer messaging, reviews, policies, and storefront presentation.
First orders but few reorders?
That's a different problem. Look at product performance, sell-through, assortment, customer follow-up, seasonality, inventory availability, and retailer relationships.
Different problems require different solutions. If you want that diagnosis done for you, our Faire Performance & Analytics add-on works directly from your store's own numbers.
What Should I Optimize First on Faire?
Start with the foundation. Fix the storefront and product listings before spending money or effort on traffic. Sending more traffic to an underperforming storefront usually doesn't fix the underlying problem.
A practical order is:
- Storefront. Make sure buyers immediately understand the brand.
- Product listings. Improve titles, descriptions, categories, attributes, and photography.
- Search visibility. Align listings with retailer search intent.
- Merchandising. Organize the store around how retailers shop.
- Conversion. Remove unnecessary reasons for a retailer not to order.
- Traffic. Bring more qualified wholesale buyers into the store.
- Analytics. Measure what is working and improve from there.
You can see how this sequence plays out for real brands in our Faire case studies, or review the full range of Faire services if you'd rather work through it with help.
Frequently Asked Questions About Growing on Faire
Does simply listing products on Faire generate sales?
Not necessarily. Faire gives brands access to a wholesale marketplace, but brands still need strong products, competitive wholesale economics, effective listings, retailer-focused merchandising, trust, and qualified traffic.
How can I improve my visibility on Faire?
Start by making sure Faire and potential buyers can clearly understand each product. Review titles, descriptions, categories, attributes, collections, photography, and the terminology retailers are likely to use when searching.
Should I use keywords in my Faire product listings?
Product terminology matters, but listings should be written naturally for retailers. Focus on accurate product language and retailer search intent rather than repeating keywords unnaturally.
Are Faire promotions worth using?
Promotions can help create an incentive to order, but they work best when the storefront and product assortment are already compelling. A promotion won't necessarily fix weak merchandising or poor retailer positioning.
Should I send my existing wholesale customers to Faire?
That depends on your wholesale strategy and retailer relationships. Faire can make ordering convenient for some retailers, while other accounts may be better served through direct wholesale channels. Brands should evaluate the economics and relationship on an account-by-account basis.
Can trade shows and Faire work together?
Yes. They don't have to be competing strategies. Trade shows can introduce retailers to the brand, while Faire can provide an additional way for qualified buyers to review products and place orders.
Want to Know What's Holding Back Your Faire Store?
Sometimes it's difficult to evaluate your own storefront from a retailer's perspective.
The Monthly Faire Storefront & SEO Audit reviews your storefront and product listings every month, with ready-to-use titles and descriptions and a prioritized plan for the season ahead.
- A storefront and SEO report with prioritized recommendations
- A product optimization spreadsheet
- Recommended titles and descriptions written for wholesale buyers
- Seasonal buying recommendations
- Delivery within 24 to 48 hours, Monday through Friday