What Retailers Are Searching for on Faire: September 2026 Trends & Q4 Opportunities

Faire Resource Hub

Last updated September 2026

Part of our Faire Resource Hub. For the full growth framework, start with How to Get More Orders on Faire.

Faire search data can tell brands something much more valuable than which words are popular. It can show us what retailers are preparing to buy.

Faire’s September 2026 category digest says Halloween, fall and Christmas are already among the strongest platform-wide search themes, while retailers are placing holiday and fall orders earlier each year. Faire is encouraging brands to get seasonal and gifting products tagged, titled, photographed and front-and-center while that demand is building.

But there is an important distinction.

Search data is not a list of keywords to copy into every product. It is a window into retailer buying intent.

The goal is not to chase every trend. The goal is to identify relevant demand, determine whether it genuinely applies to your products, and then make it as easy as possible for the right retailer to find and shop them.

Sources. This analysis uses two materials supplied to Faire Growth Agency through Matt Lawenda’s Faire Account Manager: Faire’s September 2026 Jewelry, Accessories & Gift category digest, and a Faire search-ranking workbook covering August 2026, August 2025, September 2025 and October 2025 across Apparel, Jewelry, and Gift & Accessories.

The workbook ranks search terms by position within each category. It does not publish raw search volumes, so every figure below is a ranked position, not a count of searches.

September and October 2025 rankings are historical. They are used here as directional planning data and should not be read as a guarantee of what retailers will search for in September or October 2026. Faire supplied the underlying data. The interpretation and recommendations are Faire Growth Agency’s own and are not endorsed by Faire.

What Are Retailers Searching for on Faire Right Now?

Retailer demand is already shifting toward fall, Halloween, holiday and gifting merchandise, while evergreen category searches such as jewelry, earrings, jeans, sweaters, hats and bags remain near the top.

Faire’s September digest states that Halloween, fall and Christmas rank as the top three platform-wide search themes, that earrings and necklaces drive the highest order-converting searches in jewelry, and that scarves, gift bags and sweaters are trending for apparel brands.

The search workbook supports that picture. In the August 2026 rankings, the leading terms in each category were:

CategoryTop August 2026 search terms
Apparelfall dresses (#1), mock neck sweatshirt (#2), fall (#3), women’s sweaters (#4), Halloween (#5)
Jewelryjewelry (#1 earrings, #2 necklaces), earrings (#3), squishy (#4), Halloween (#5)
Gift & Accessoriessquishy (#1), Halloween (#2), mahjong (#3), tote bags (#4), hats (#5)

Two things stand out immediately.

First, seasonal intent is already live. Halloween sits in the top five of all three categories, and Christmas is already inside the top twelve of all three, in August.

Second, the top of each list is not purely seasonal. Evergreen category terms and novelty products are sitting right alongside the seasonal ones. That matters, and it is the reason I don’t think brands should rebuild an entire storefront around one trend.

What the Faire September Data Tells Us About Q4 Buying

Holiday search terms are ranking earlier in the calendar than they did a year ago, which supports the idea that wholesale buyers are moving their seasonal ordering forward.

The workbook includes August 2025 alongside August 2026, which lets us compare the same month one year apart. Christmas ranked higher in August 2026 than it did in August 2025 in all three categories:

Category“Christmas” Aug 2025“Christmas” Aug 2026
Apparel#16#8
Jewelry#15#12
Gift & Accessories#16#11
Year-over-year reading
What the data shows

The bare term “Christmas” moved up in all three category rankings between August 2025 and August 2026. Faire’s own digest separately says retailers are placing holiday and fall orders earlier each year.

An honest caveat

The year-labelled variants move the other way. “Christmas 2025” ranked #12, #12 and #9 in August 2025, while “Christmas 2026” ranked #94, #107 and #96 in August 2026. So part of what we may be seeing is a change in how buyers phrase the search, not only a change in timing.

FGA interpretation

Two independent signals, one from Faire’s digest and one from the ranking data, point the same direction on timing. That is enough for me to plan around an earlier holiday window. It is not enough to claim a precise shift, and I wouldn’t present it as one.

Beyond timing, the other finding I’d pull out is that Faire isn’t only recommending keyword changes. Its September guidance emphasizes strong titles, descriptions and images, correct tags, prominent seasonal collections, email automations and retailer outreach. The digest states that retailers are 10 to 25 percent more likely to order products with strong titles, descriptions and images.

That is a much more useful way to think about a trend. A search term should influence the whole merchandising approach, not just one line of product copy.

Two dated items from the September digest worth acting on. Faire says eligibility for Q4 2026 Top Shop status locks on September 30, 2026. It also says new products are automatically boosted for 60 days, which makes the timing of seasonal product uploads a real decision rather than an afterthought.

Retailers Are Shopping Ahead of the Consumer Season

Wholesale merchandising should happen before the consumer season, because retailers need time to discover, order, receive and merchandise inventory.

In our own businesses, we generally operate three to four months ahead of the consumer season. That is our operating practice, not a Faire rule.

If consumers will be buying holiday gifts in December, retailers may be building those assortments months earlier. That is why we don’t wait until the season is happening to start thinking about collections, product titles, imagery, promotions, email campaigns and retailer outreach.

The historical data shows how fast that window opens and closes. In Gift & Accessories, “stocking stuffers” ranked #98 in August 2025, #16 in September 2025 and #4 in October 2025. In the same category, “Halloween” ranked #2 in September 2025 and #124 in October 2025.

From Our Experience

If I see data showing retailers are already heavily searching Christmas, Halloween, fall, gifting or stocking stuffers, my first reaction is that ideally we already prepared for it.

If we haven’t, I want to make the appropriate changes as quickly as possible.

Wholesale rewards brands that think ahead.

The FGA Trend Response Framework

An original Faire Growth Agency framework The FGA Trend Response Framework
  • Identify
  • →
  • Validate
  • →
  • Prioritize
  • →
  • Merchandise
  • →
  • Optimize
  • →
  • Measure

This is an original framework developed by Faire Growth Agency, based on Matt Lawenda’s wholesale and Faire operating experience. It is not Faire’s algorithm, not Faire’s ranking system, not an official Faire methodology, and not a framework endorsed by Faire.

Identify

What are retailers searching for? Use current search behavior, historical patterns, customer feedback and market signals to find potential opportunities.

Validate

Does the trend genuinely apply to your product? A keyword can be popular and still be completely wrong for your catalog. Relevance comes first.

Prioritize

Not every product should be treated the same. If a product is already performing well, I tend to be more conservative. If a product is underperforming, I’m generally more willing to test aggressively.

Merchandise

Help the retailer shop the trend. That may mean Holiday Gifts, Stocking Stuffers, Fall Favorites, Seasonal Accessories, Giftable Best Sellers or New Arrivals. The exact collections depend on the brand.

Optimize

Update the parts of the shopping experience that genuinely benefit from the trend: product titles, descriptions, imagery, categories, attributes, collections and product positioning.

Measure

Then pay attention. Did views change? Did orders change? Are retailers responding? What are buyers saying at trade shows? What are your reps hearing? What products are reordering? A trend strategy should evolve with the information you get back.

1. Identify the Trend, But Don’t Chase Every Search

A rising search term deserves attention, not automatic inclusion across your catalog.

Trends come and go. Some last. Some disappear almost as quickly as they arrived.

The supplied data shows both patterns clearly, which is unusual and genuinely useful.

TermAug 2025Sep 2025Oct 2025Aug 2026
Labubu (Jewelry)#1#1#4not ranked
Labubu (Gift & Acc.)#1#1#5not ranked
Mahjong (Gift & Acc.)#38#25#10#3
Squishy (Gift & Acc.)not rankednot rankednot ranked#1

“Not ranked” means the term does not appear in the supplied ranking for that period, which covers the top 500 search terms per category.

Labubu was the single highest-ranked search term in both Jewelry and Gift & Accessories in August and September 2025. One year later it is not in the top 500 of any of the three categories.

Mahjong did the opposite. It climbed steadily and held.

Squishy appeared from nowhere and is now the top-ranked term in Gift & Accessories.

“Trends come and go. The goal is to take advantage of relevant demand without sacrificing the evergreen foundation of your business.”
Matt Lawenda, Founder of Faire Growth Agency

That is exactly why I don’t believe in rebuilding an entire Faire store around whatever term happens to be hot this month. A brand that rebuilt its identity around Labubu last September would have spent this year unwinding it.

The better question is whether the trend creates a legitimate opportunity for your products. If yes, act on it. If no, leave it alone.

2. Validate That the Trend Actually Fits Your Product

Keyword-to-product match is critical, because visibility is only valuable when it brings the right retailer to the right product.

Let’s say a term has huge retailer interest. That doesn’t mean every product should include it.

If the product doesn’t genuinely fit the search, you may create more impressions or views without creating better buying intent. That is exactly the problem we worked through in our guide to why a Faire shop may get views but not orders.

The goal isn’t high-volume search term to more traffic. It should be relevant search, to relevant product, to the right retailer, to a better buying opportunity.

I care about search demand and trend strength. I care even more about whether the keyword accurately matches the product.

3. Protect Products That Are Already Working

A proven product should usually be changed more carefully than a product that is already underperforming.

If one of our products is selling well, I don’t want to aggressively rewrite everything simply because a seasonal term is trending. There’s already evidence that something about the existing listing is working.

I may still improve it. But I’ll be more conservative.

An underperforming product gives me more room to experiment with the title, description, imagery, seasonal positioning, collections and merchandising. That work is the subject of our guide to Faire product listing optimization.

From Our Experience

My approach is simple. Winning product, conservative optimization. Underperforming product, more aggressive testing.

You don’t have to optimize every SKU with the exact same level of risk.

4. Build Collections Around Real Retailer Demand

When a seasonal or trend-driven buying need is relevant to your catalog, create a collection that makes it easy for retailers to shop it.

I strongly believe in trend-driven collections. If retailers are looking for giftable products, don’t make them dig through your whole store to find them. Create a path.

Depending on the business, that might be Holiday Gifts, Stocking Stuffers, Fall Favorites, Giftable Best Sellers or Holiday Accessories.

The easier you can make it for the retailer, the better. That connects directly to one of the core principles from our Faire collections and merchandising guide: collections are for the retailers, not for the brands.

Faire’s September guidance points the same way, recommending that seasonal and gifting products be tagged, titled and featured prominently through shop collections and marketing channels.

5. Balance Evergreen SEO With Seasonal Demand

For products that sell year-round, I prefer to preserve a strong evergreen foundation while layering in relevant seasonal positioning.

In our businesses, I generally think in terms of roughly 60 percent evergreen positioning and 40 percent seasonal or trend-driven positioning for products that are not purely seasonal.

To be clear about what that is: the 60/40 split is my own operating approach at Faire Growth Agency and in our wholesale brands. It is not a Faire recommendation, not an algorithmic formula, and it does not guarantee better ranking or more orders.

The exact balance will vary. But the philosophy matters.

You don’t want a year-round product to become so dependent on one seasonal trend that its positioning stops making sense when that trend fades. At the same time, ignoring obvious seasonal demand can mean missing an opportunity.

The Labubu example above is the argument for the evergreen 60. The Christmas ranking movement is the argument for the seasonal 40.

From Our Experience

For a product that isn’t purely seasonal, I want the core of the listing to remain useful all year.

Then I’ll use part of the title, description, imagery, collections or merchandising to support the current buying season.

That gives us a way to participate in seasonal demand without rebuilding the product’s identity every few months.

6. Update Imagery for the Buying Season

Retailers don’t only respond to words. Seasonal relevance should also be communicated visually when it makes sense for the product.

Faire’s September guidance specifically ties strong images to order likelihood, alongside titles and descriptions, and recommends getting seasonal and gifting products photographed and front-and-center.

That doesn’t mean every product photo needs ornaments in the background. The imagery should still fit the actual product.

But seasonal context can help a retailer understand how the product fits the upcoming season, whether it’s giftable, how it could be merchandised, who might buy it and where it belongs in the store.

An evergreen accessory can remain evergreen while still appearing in a gifting lifestyle image. That is very different from changing the underlying product. Photography sits inside the broader work covered in our guide to Faire storefront optimization.

For the wholesale image set these seasonal updates sit on top of, see our guide to Faire product photography.

7. Use Multiple Retailer Signals, Not Search Data Alone

Search trends are valuable, but they shouldn’t be the only source of information driving your merchandising decisions.

I would also consider trade-show feedback, sales-rep feedback, retailer conversations, actual orders, reorders, historical sales, product performance and seasonal timing.

At a trade show you get immediate feedback. A buyer tells you what they’re looking for. You see which product they pick up. You hear objections. You hear what is selling in their store.

If search data says one thing and buyers at a show are telling me something different, I don’t automatically ignore one side. I consider both.

From Our Experience

Search data tells me what retailers are typing. Trade shows tell me what they are actually reacting to.

When those two signals agree, I move with more confidence. When they disagree, that disagreement is itself information worth understanding before I commit to a big merchandising change.

What the Data Means for Apparel Brands

The Apparel rankings show how quickly the category can move from fall into holiday.

#August 2026Sept 2025 (historical)Oct 2025 (historical)
1fall dressesfall dresseschristmas
2mock neck sweatshirtchristmaschristmas 2025
3fallchristmas 2025sweaters
4women’s sweatershalloweenchristmas pajamas
5halloweencamocamo
6lulu macjeansjeans
7jeanswomen’s sweaterschristmas sweatshirt
8christmasfallmock neck sweatshirt
9needohsweaterschristmas sweater
10dolly partonfall clothingholiday women’s sweaters

Further down the August 2026 list: game day (#11), fall clothing (#14) and western (#22). In the historical September 2025 list, western ranked #11 and socks #13.

Apparel
What the data shows

In August 2026 the top of the list is fall-led, with Halloween at #5 and Christmas at #8. In the historical rankings, Christmas reached #2 by September 2025 and #1 by October 2025, and four of the top ten October slots were Christmas-specific.

What it may signal

September is not purely a fall month for Apparel. The historical pattern runs fall, then cold weather, then holiday and gifting, and the transition happened fast.

FGA action for brands
  • Sweater, cardigan and knitwear merchandising deserves attention now, not in November.
  • Giftable apparel, pajamas, socks and cold-weather pieces are worth grouping into a shoppable path.
  • If your assortment includes game day or western, both held real positions in August 2026 and are worth surfacing while relevant.

What the Data Means for Jewelry Brands

Jewelry shows an interesting combination of durable evergreen category demand and rising seasonal gifting intent.

#August 2026Sept 2025 (historical)Oct 2025 (historical)
1jewelry (earrings)labubujewelry
2jewelry (necklaces)jewelry (earrings)christmas
3earringsjewelry (necklaces)jewelry (necklaces)
4squishyearringslabubu
5halloweenchristmas 2025earrings
6fall earringschristmaschristmas 2025
7mahjonghalloweenjewelry (bracelets)
8jewelry (bracelets)charms (necklaces)christmas earrings
9charms (earrings)jewelry (bracelets)charms (earrings)
10beaded necklacecharms (earrings)charms (necklaces)

Also in the August 2026 Jewelry rankings: charms in necklaces (#11), Christmas (#12), rings (#14), bracelets (#17), bag charms (#20), western (#24) and sterling silver jewelry (#27).

In the historical October 2025 rankings, gifting intent is unmistakable: stocking stuffers (#11 in earrings, #19 in necklaces), Christmas gifts (#14), Christmas jewelry (#15) and holiday accessories (#24).

Jewelry
What the data shows

The generic category terms jewelry, earrings, charms and bracelets hold top positions across every period in the workbook. Faire’s digest separately states that earrings and necklaces drive the highest order-converting searches in the category. Holiday and gifting terms layer on top as the calendar moves.

What it may signal

Jewelry looks like a category where the evergreen foundation is genuinely stable, and where seasonal terminology is additive rather than a replacement.

FGA action for brands
  • Protect clear, accurate core category terminology in titles and descriptions.
  • Gift-oriented merchandising, such as giftable earrings or stocking-stuffer price points, is where the seasonal opportunity sits.
  • Charms ranked twice in the August 2026 top eleven. If you sell them, they deserve their own shoppable path rather than being buried.

What the Data Means for Gift and Accessories Brands

This is the category where seasonal and gifting intent moves most dramatically.

#August 2026Sept 2025 (historical)Oct 2025 (historical)
1squishylabubuchristmas
2halloweenhalloweenchristmas (kitchen & tabletop)
3mahjonghatschristmas 2025
4tote bagschristmasstocking stuffers
5hatschristmas 2025labubu
6squishy toyschristmas 2025 (party)christmas 2025
7needohtote bagschristmas (party)
8bagssockshats
9fallchristmas (party)christmas 2025 (party)
10needoh (men’s)charlie kirkmahjong

Further down the August 2026 list: Christmas (#11), purses (#14), hair clips (#16), western (#17), sunglasses (#20), scarf (#22), trucker hats (#25), handbags (#27), bag charms (#29), socks (#30) and slippers (#38).

The historical October 2025 rankings are dominated by gifting: stocking stuffers (#4 and again at #25 in kitchen & tabletop), slippers (#11), socks (#13), mugs (#14), holiday mugs (#16), Christmas decor (#17), Christmas gifts (#19 and #30), scarf (#20), holiday accessories (#21), tote bags (#23) and gloves (#24).

Gift & Accessories
What the data shows

Halloween held #2 in both August 2026 and September 2025, then fell to #124 by October 2025. Stocking stuffers climbed from #98 in August 2025 to #16 in September 2025 to #4 in October 2025. Christmas went from #16 to #4 to #1 over the same three months.

What it may signal

The seasonal window in this category opens and closes hard. Halloween lost roughly 120 ranking positions in a single month. Meanwhile, buyers appear to be shopping occasions, such as a stocking-stuffer assortment or a gift table, rather than only product categories.

FGA action for brands
  • Treat Halloween merchandising as time-boxed. Have a plan for what replaces it.
  • Build the gifting path before the ramp, not during it.
  • Price-point and occasion collections may matter more here than category collections.

What We’re Paying Attention to at Blue Planet and Blue Gem

For our own eyewear brands, the themes that stand out are fall, gifting and stocking stuffers.

Sunglasses themselves appeared in the Gift & Accessories rankings at #20 in August 2026 and #14 in the historical September 2025 data.

I wouldn’t react to that by turning every sunglasses listing into a holiday product. Instead I’d think across the whole storefront:

  • Could relevant products sit in fall accessories, giftable eyewear, stocking stuffers, holiday gifts, best sellers, or a gifts-under-a-price-point collection?
  • Could our imagery better reflect gifting?
  • Could our wholesale emails point retailers directly into those collections rather than the generic storefront?
  • Could we emphasize the products that are easiest for a buyer to add to an existing order?
From Our Experience

Reading the Gift & Accessories data, the thing that jumps out for our brands isn’t a keyword. It’s that retailers appear to be shopping an occasion.

A buyer building a stocking-stuffer assortment is not searching for our product category at all. They’re searching for the job they’re trying to fill.

That is a merchandising opportunity, not a keyword exercise.

A Warning About Seasonal Keywords

Faire’s September digest warns that certain seasonal or holiday terms in a product name, description or details may cause the product to be marked as final sale.

The digest states that products including certain seasonal or holiday-related terms in the product name, description or product details occasion may be marked as final sale on Faire.

The terms Faire lists span several holidays, including Christmas, Xmas, holiday, festive and a number of related words; Hanukkah terms such as dreidel and menorah; Halloween terms such as costume, spooky and trick-or-treat; Thanksgiving; Valentine’s Day terms; and New Year, Yule and Kwanzaa.

Faire’s own guidance is not that you should never use seasonal language. If a product is genuinely seasonal, seasonal language is appropriate. The recommendation is aimed at year-round products being positioned as gifts, where Faire suggests broader phrasing instead.

Instead ofFaire suggests
“great Christmas gift”“great gift item”
“holiday candle”“seasonal gift”
“Valentine’s Day accessory”“giftable accessory”

This doesn’t fundamentally change my SEO philosophy. It reinforces the importance of intentional wording.

Don’t add Christmas to every listing because Christmas is trending. Ask whether the product itself is seasonal, or simply giftable during the season. Those are different things, and Faire is treating them differently.

Why Keyword Relevance Matters More Than Chasing Volume

A highly ranked search term isn’t valuable if it attracts the wrong buyer or inaccurately describes the product.

This is where trend analysis and Faire SEO intersect.

Search demand matters. Relevance matters just as much.

A term might bring more views. If those views don’t result in qualified retailer interest, you may have improved a vanity metric without improving the business.

That is why the FGA Faire Sales Diagnostic Funnel separates Visibility from Order. Getting seen is step one. Getting seen by the right retailer, for the right product, is much more valuable.

Faire Q4 Search Trend Action Checklist

If you’re reviewing your shop heading into Q4, here is where I’d start.

Data

  • Review current Faire search trends for your categories
  • Compare them with historical seasonal patterns
  • Look for themes rather than isolated keywords
  • Compare search behavior with your own sales data

Product Fit

  • Identify products that genuinely match current demand
  • Don’t force irrelevant trends onto unrelated products
  • Protect listings that are already performing well
  • Test more aggressively on underperforming products

SEO

  • Review product titles and descriptions
  • Check seasonal terminology against Faire’s final-sale guidance
  • Confirm categories and attributes are accurate
  • Maintain evergreen relevance
  • Avoid keyword stuffing

Merchandising

  • Create relevant seasonal collections
  • Feature best sellers and surface new arrivals
  • Build gifting or stocking-stuffer collections where appropriate
  • Make the collection structure easy for a retailer to understand

Imagery

  • Review whether current photography reflects the buying season
  • Add seasonal context where it genuinely supports the product
  • Keep core product imagery clear and useful

Marketing

  • Start holiday campaigns now rather than waiting for December
  • Segment existing buyers by what they have and haven’t purchased
  • Update email automations, starting with the welcome series
  • Point campaigns into specific collections, not the generic storefront
  • Work with sales reps and incorporate trade-show feedback

Timing

  • Check Faire’s stated Q4 Top Shop eligibility date if that applies to you
  • Plan new product uploads with the 60-day new-product boost in mind

Measurement

  • Watch product views, orders and reorders
  • Listen to retailer feedback
  • Compare seasonal performance year over year
  • Keep testing

Frequently Asked Questions About Faire Search Trends

What are retailers searching for on Faire for holiday?

Faire’s September 2026 digest says Halloween, fall and Christmas are among the strongest platform-wide search themes. In the supplied rankings, Christmas sat inside the top twelve of all three categories in August 2026, and historical October 2025 rankings were dominated by Christmas, stocking stuffers and gifting terms.

How far ahead should I optimize for Christmas?

There is no universal rule. In our businesses we generally operate three to four months ahead of the consumer season, because wholesale buyers need time to order and merchandise inventory.

Should I add Christmas to my Faire product titles?

Only when it is accurate. Faire warns that certain holiday terms may cause a product to be marked final sale, so year-round giftable products may be better served by broader language such as “great gift item” than by a specific holiday name.

Should I change a bestselling listing for a seasonal trend?

I tend to be conservative with listings that are already performing well, and more willing to test aggressive changes on products that are underperforming.

What if a trend doesn’t match my product?

Don’t chase it. A highly ranked search term that doesn’t accurately fit the product may generate irrelevant attention instead of qualified retailer demand.

How often should I update seasonal Faire SEO?

There isn’t one required schedule. We generally work three to four months ahead seasonally and review our Faire stores approximately monthly.

Should I create holiday collections on Faire?

If your products genuinely fit the buying occasion, yes. Collections make it easier for retailers to shop relevant assortments such as holiday gifts, stocking stuffers or seasonal best sellers.

Are historical search rankings useful for predicting this year?

They are useful as directional planning information, not as a prediction. The supplied data itself shows why: Labubu ranked #1 in two categories in September 2025 and does not appear in the top 500 of any category in August 2026.

Do highly ranked search terms guarantee more orders?

No. Search visibility is one part of the retailer journey. Product relevance, trust, merchandising, pricing, minimums, photography and the wholesale offer also matter.

How should I use Faire search trends without keyword stuffing?

Use trend data to identify genuine retailer demand, validate that it applies to your products, then optimize the overall shopping experience rather than repeating the same phrase everywhere.

Keep Reading

Want Us to Review Your Faire SEO and Merchandising?

Search trends can tell you where retailer attention is moving. The harder question is what your brand should actually change because of it.

The Monthly Faire Storefront & SEO Audit gives you an expert review of your storefront and product listings every month, with ready-to-use titles and descriptions and a prioritized plan for the season ahead.

Each monthly audit includes:

  • A storefront and SEO report with prioritized recommendations
  • A product optimization spreadsheet
  • Recommended titles and descriptions written for wholesale buyers
  • Seasonal buying recommendations
  • Delivery within 24 to 48 hours, Monday through Friday

If you would like us to make the listing updates for you, the Faire Product Optimizer add-on implements the titles and descriptions you approve each month. For hands-on help across your whole Faire business, see Faire Management.

About the Author: Matt Lawenda

Matt Lawenda is the founder of Faire Growth Agency, a consulting and optimization agency focused on helping consumer product brands improve their wholesale businesses on Faire.

Matt brings more than 15 years of wholesale experience, including:

  • Experience managing more than $4 million in Faire sales
  • Working with more than 3,000 independent retailers
  • Managing more than 100 independent sales representatives
  • Operating across wholesale ecommerce, showrooms and trade shows

Through Faire Growth Agency, Matt combines marketplace data with first-hand wholesale experience to help brands improve search visibility, merchandising, product listings, retailer conversion and broader Faire growth strategy. You can also explore our Faire services or see how we have worked with brands.

Audit. Optimize. Grow.

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