Faire Resource Hub
Last updated October 2026
Part of our Faire Resource Hub. For the full growth framework, start with How to Get More Orders on Faire.
October is where the holiday season actually begins in wholesale. Retailers are closing out Halloween and fall orders while already placing Christmas and holiday orders, and they are deciding which brands earn shelf space before the year ends.
Faire’s October 2026 Jewelry, Accessories & Gift brand partner digest gives a useful read on that moment. It covers what retailers are searching for, a batch of new advertising controls, changes to fulfillment and the Shopify integration, a new buyer type on the platform, and the calendar for Faire Winter Market 2027.
Understanding the updates is the easy part. Deciding which ones are worth your time is the part that actually affects your business.
This is our monthly market intelligence report. Faire supplies the platform data and the product announcements. The priorities, the cautions and the recommendations are ours.
Source and reporting period. This analysis is based on the Faire Jewelry, Accessories & Gift Brand Partner Digest, October 2026 edition, supplied to Faire Growth Agency through Matt Lawenda’s Faire Account Manager. The digest states that it was last updated on October 5, 2026.
The search data is a trailing 30-day window, not a snapshot of October. Faire describes the terms as having driven orders “over the last 30 days” as of that update. That window runs from roughly early September to early October 2026, so it reflects late-September buying behavior as much as October. We have kept Faire’s own framing throughout rather than relabelling it as October-only data.
Platform updates are reported as Faire described them at the time of the digest. Features and eligibility can change, so confirm current details in your own Faire account before acting. Faire Growth Agency is an independent consultancy. We are not affiliated with or endorsed by Faire, and the interpretations here are our own.
What Are Retailers Searching for on Faire in October 2026?
Christmas is the top order-driving search across Faire, with Halloween directly behind it, followed by fall and holiday. Inside jewelry and apparel, earrings, necklaces and bracelets lead, with rings and charms close behind, and gift-ready apparel such as socks, hats and scarves climbing alongside them.
Faire pulls these terms from its own retailer search data and reports them as searches that drove real orders, not just searches that happened. That distinction matters. A term that generates browsing is interesting. A term that generates orders is actionable.
Here is the platform-wide list as Faire published it.
| # | Top Faire search term | Faire’s trend note |
|---|---|---|
| 1 | Christmas | High interest, trending rapidly |
| 2 | Halloween | High interest, trending rapidly |
| 3 | Fall | Consistent search volume |
| 4 | Earrings | Consistent search volume |
| 5 | Holiday | Seasonal or rising |
| 6 | Necklace | Consistent search volume |
| 7 | Cat | Consistent search volume |
| 8 | Mini | Seasonal or rising, gifting |
| 9 | Sticker or stickers | Consistent search volume |
| 10 | Birthday | Seasonal or rising |
And here is the jewelry and apparel list.
| # | Top jewelry and apparel search term | Faire’s trend note |
|---|---|---|
| 1 | Earrings | High interest, trending rapidly |
| 2 | Necklace | High interest, trending rapidly |
| 3 | Bracelet or bracelets | Consistent search volume |
| 4 | Socks | Seasonal or rising, gifting |
| 5 | Ring or rings | Consistent search volume |
| 6 | Hat or hats | Consistent search volume |
| 7 | Scarf | Seasonal |
| 8 | Jewelry | High interest, trending rapidly |
| 9 | Charm or charms | Consistent search volume |
| 10 | Sweater or sweatshirt | Consistent search volume |
Rankings and trend notes are Faire’s, covering the 30 days leading up to October 5, 2026. Faire publishes positions rather than search volumes, so a term at position 1 is not necessarily far ahead of a term at position 3. Faire also links a longer year-over-year list covering August, September and October across jewelry, gift, accessories and apparel. We have not reproduced figures from that document here.
Two things stand out.
First, the seasonal and the evergreen are running at the same time. Christmas and Halloween sit at the top, but earrings, necklaces and bracelets are right there with them. Retailers are not abandoning core categories to buy holiday. They are buying both.
Second, the jewelry list is almost entirely evergreen product language. Nine of the ten terms describe what the product is, not what season it is for. That is a useful reminder before you start rewriting listings.
What This Means for Wholesale Brands
For most brands the opportunity here is not launching new products. It is making the products you already sell easier to find and easier to say yes to.
A jewelry brand selling everyday earrings very likely already has holiday gifting product. An accessories brand with scarves, totes or small leather goods already has gift-ready product. A gift brand with evergreen items already fits holiday merchandising.
The question is whether a retailer can find them and understand why they belong in the store.
Do your titles, descriptions, categories and attributes use the words retailers are actually searching? If your product is an earring, the word “earrings” should be easy to find in the listing.
Have you built clear shopping paths for best sellers, giftable products, seasonal assortments and new arrivals? A retailer with limited time shops collections, not catalogs.
Can a retailer quickly see which products work together? Gifting assortments usually sell better as a group than as individual pieces.
The objective is not to chase every term on the list. It is to connect genuine retailer demand to products you already stock. We go deeper on the mechanics in our guides to Faire SEO and optimizing a Faire product listing.
1. Holiday Searches Are Leading, but Your Evergreen Listings Still Need Protecting
Faire marks some products as final sale when holiday or seasonal terms appear in the product name, description or product details occasion. If a product sells year round and is merely gift-appropriate, naming a holiday in those fields can restrict it unnecessarily.
This is the single most practical warning in the October digest, and it is the one most likely to cost a brand money if it is missed.
Faire scopes the behavior clearly. The fields that matter are the product name, the description, and the product details occasion. Terms appearing in those places may cause the product to be flagged as final sale to buyers, which changes the return experience the retailer is agreeing to.
The term groups Faire lists are broader than most brands expect.
Christmas, Xmas, holiday, festive, holly, mistletoe, nativity, Noel, reindeer, Rudolph, sleigh, snowman, North Pole, and the equivalent terms in several other languages including Feliz Navidad, Navidad, Natale, Natal, Weihnachten, Julfest, Kerstmis and Jul.
Hanukkah, Chanukah, dreidel, menorah.
Halloween, boo, costume, goblin, gravestone, haunted house, hocus pocus, jack-o-lantern, spooky or spook, trick-or-treat, vampire.
Thanksgiving, pilgrim, Valentine, Valentines, Be Mine, New Year, Yule, Kwanzaa.
Read that list again and notice something: “holiday” and “festive” are on it. Meanwhile “holiday” is the fifth-highest order-driving search term on the platform.
That tension is the whole problem in one word. The term retailers are searching is also the term that can restrict your listing. Faire is not telling brands to avoid seasonal language. It is telling brands to use it where it is true.
Faire’s own rule of thumb is to use general gifting language rather than naming a specific holiday when the product is not genuinely seasonal.
| Instead of | Faire suggests |
|---|---|
| “great Christmas gift” | “great gift item” |
| “holiday candle” | “seasonal gift” |
| “Valentine’s Day accessory” | “giftable accessory” |
The FGA Approach: Protect Your Evergreen Foundation
We find it useful to sort products into two buckets before touching any copy.
A Christmas ornament designed for the holiday season is genuinely seasonal. Seasonal language belongs in the listing, and final-sale treatment is appropriate, because that is what the product is.
A gold necklace sold all year that also happens to make an excellent Christmas gift is evergreen. Rewriting it around Christmas wording can restrict a listing that should stay open twelve months a year.
For evergreen products, our recommendation is to keep the listing fields accurate and plain, and to carry the seasonal message somewhere that does not sit in those three fields: collections, imagery and merchandising. A giftable jewelry collection, a seasonal lifestyle photo or a curated gifting assortment can all communicate “this is a holiday gift” without putting a holiday word into the product name.
Faire scopes the final-sale behavior to the product name, description and product details occasion. It does not describe collection names as a trigger. Even so, if you are unsure how a specific product is being treated, check the listing in your own account rather than assuming.
We covered the first version of this warning in September’s search trends report. The October digest expands the term list, which is why it is worth revisiting before you make holiday edits at scale.
2. Faire Has Added Two New Advertising Controls
Faire launched New Product Boosting and Store Type Boosting, both live now, and added Flexible Budget for Promoted Listings as of October 1. Together they give brands more control over which products get promoted, which retailers see them, and when budget goes up.
This was the largest batch of advertising changes in the October digest, and it is the area where brands are most likely to spend money quickly without a plan.
New Product Boosting
New Product Boosting lets participating brands accelerate visibility and bidding for new products within the first 60 days they go live on Faire.
That 60-day window is the useful detail. New products have a real problem on any marketplace: they have no sales history, so the system has little to work with and the product can sit unseen long enough to look like a failure. A deliberate boost during the launch window is a reasonable answer to that.
It is not a reason to boost everything new. Before you put budget behind a launch, the listing should already be able to convert the traffic:
- Photography that answers a retailer’s buying questions
- Accurate titles, descriptions, categories and attributes
- Wholesale pricing and minimums that make sense for the target retailer
- Enough inventory to fill the orders you are paying to generate
- A clear reason the product belongs in the store
Paying for visibility on a listing that cannot convert is the fastest way to conclude that Faire advertising does not work. Our guide to Faire product photography covers the image side of that in detail.
Store Type Boosting
Store Type Boosting lets brands train the system on which retailer store types should get more visibility and bidding. Faire frames it two ways: growing your strongest store types, or expanding into store types you want more exposure in.
This is genuinely interesting for brands whose products perform differently across retail categories. An accessories brand might sell into women’s boutiques, gift shops, resort retailers and specialty stores, and those four groups rarely behave the same way.
Before choosing, look at the accounts you already have:
- Where do your strongest accounts operate?
- Which store types reorder, rather than buying once?
- Which store types buy the broadest assortment?
- Which store types produce profitable repeat business rather than just volume?
Those four answers tell you whether to double down or expand. Guessing tells you nothing.
Flexible Budget for Promoted Listings
Flexible Budget went live on October 1. It lets brands pre-schedule automatic budget increases rather than raising them by hand each time demand moves.
The intended use is obvious enough: holiday demand spikes quickly, and a budget sized for a quiet month can be exhausted early in a busy one. Scheduling the increase in advance means you are not reacting late.
The caution is equally obvious. An automatic increase is still a spend commitment. Before scheduling one, check your historical advertising performance, the margin on the products being promoted, and whether you have the inventory to fill the orders.
FGA recommendation. Advertising budget should follow business objectives, not platform activity. More traffic only helps when the unit economics behind it work.
You Can Now Exclude Individual Products From Promoted Listings
A smaller change worth knowing: you can exclude a specific product from Promoted Listings with a toggle in that product’s settings.
Faire’s position is that promoting the full catalog generally gets the most out of Promoted Listings, and in most cases that is right. But there are real exceptions: a product that is nearly out of stock, a thin-margin item, a piece being discontinued, or a custom product with a long lead time. Being able to carve those out individually is a useful bit of control.
3. Faire Advertising Has Expanded Beyond Search Results
Promoted products now appear in three additional places: the Find Similar grid, as promoted video tiles in the search grid, and in a sponsored-only carousel on Hubs and Categories pages.
This matters because retailers do not all shop the same way. Some search for a specific product. Some browse a category. Some find one thing they like and then look at what resembles it. Each new placement is another point where a brand can appear in a shopping journey that is already underway.
It also raises the stakes on everything that happens after the click.
A promoted placement buys attention. It does not buy an order. A retailer who clicks through to weak photography, confusing variants, an incomplete description or a disorganized storefront leaves without buying, and you have paid for the privilege.
This is the same point we keep returning to, because it keeps being the thing that decides outcomes. Visibility and conversion are not separate projects. If you are about to spend more on reaching retailers, it is worth first reading why brands do not get orders on Faire and how to tighten the storefront itself.
4. Fulfilled by Faire Now Supports a Split Catalog
Split Catalog is live for all Fulfilled by Faire brands. You can have Faire fulfill most of your catalog while continuing to handle specific SKUs yourself, which makes the program workable for brands with custom, fragile or specialty products.
Previously the decision was closer to all or nothing, which ruled the program out for a lot of brands. Split Catalog changes the shape of that decision.
A practical example: a brand could let Faire fulfill standard, high-volume, easy-to-pack inventory while keeping customized pieces, oversized items or fragile goods in its own warehouse.
Faire handles storage, picking, packing and shipping from its own warehouse for the portion you hand over. Participating brands also get visibility through Faire Source, where Insider retailers get free shipping and can shop several brands from one cart, which lowers the risk of a retailer trying a brand for the first time.
Should Every Brand Use Fulfilled by Faire?
No, and the digest should not be read as saying so.
Fulfillment decisions are economic decisions, and they are specific to your business. Before changing anything, compare your current landed fulfillment cost against the full program cost, including:
- Product margins by SKU, not blended across the catalog
- Storage and pick, pack and ship costs
- Inventory commitment and how much capital it ties up
- Shipping expense on your typical order profile
- Operational complexity of running two fulfillment paths
- Existing warehouse capacity you have already paid for
- Customization and personalization requirements
- Customer service and returns handling
One thing to clarify directly with Faire. The digest mentions benefits such as coverage for damaged or missing items, guaranteed Top Shop metrics through June 2027, and the ability to ship off-Faire wholesale orders from Faire’s warehouse. These are described as things Faire can discuss rather than as standard published program terms. Get the specifics for your account in writing before you factor them into a decision.
5. Faire Direct Remains the Most Overlooked Opportunity
Faire Direct lets you bring your own retailer relationships onto Faire with no commission and no new order fee, while giving you customer data you would not otherwise get. Faire says setup takes under ten minutes and offers technical help at no cost.
New advertising features attract attention. Faire Direct is less exciting and often worth more, because it applies to relationships you already have.
Most established brands have retailer relationships from trade shows, sales representatives, email outreach, an existing wholesale site, social media and personal introductions. Faire Direct is simply another ordering path for those relationships, with the commission removed.
Two details from the October digest are worth knowing:
First, sharing your Faire Direct shop link creates a record that you influenced the order. Faire describes this as useful in disputes about commission-free treatment, and notes it applies even if the buyer never clicks the link, because the email or message itself is the evidence.
Second, a buyer without a Faire account can complete an invoice through guest checkout without signing up, and those orders are commission-free. That removes the most common objection from retailers who do not want another account.
Are You Making Faire Direct Easy to Find?
An ordering path only creates value when retailers know it exists. Three questions:
- If a retailer lands on your wholesale site, can they find your Faire ordering option without hunting for it?
- If you send a prospecting email, is there one obvious next step?
- If you meet a retailer at a trade show, can you follow up the same week with a direct shopping link?
If the answer to any of those is no, that is usually a higher-return fix than any advertising change in this report.
A Note on the Numbers in Faire’s October Digest
The digest includes several performance figures. Some are usable with context. Others compare two groups of brands without controlling for anything, so they should not be read as the effect of turning a feature on.
We think it is more useful to show you the numbers and what they do and do not establish than to either repeat them uncritically or leave them out.
This is a rate comparison against Faire’s own average Ship with Faire rates. It is checkable against your own quoted rates, so treat it as a figure to verify for your order profile rather than a promise.
Faire attributes this to “comparable brands” since joining. Faire does not define what makes a brand comparable, does not give a sample size, and does not state the baseline period. Directionally interesting, not a forecast for your brand.
Both compare brands or buyers who use Faire Direct against those who do not. Neither controls for brand size, catalog maturity or how established the brand’s retailer relationships already were. Brands that bring an existing customer base onto Faire Direct would be expected to show higher sales with or without the feature, so these figures do not isolate what Faire Direct causes.
Attributed to Faire and specific enough to act on, with one gap: Faire does not name which Market. Read it as a strong signal that Insider visibility matters at Market, not as a precise figure for January 2027.
We have left two figures out of this report. The digest cites advertising results for the year without defining the group of brands being compared or the baseline, and it cites a reorder rate for a single named brand featured in a webinar. Neither is platform data a brand could plan against.
6. October Is the Month to Work Your Existing Customers
Faire’s customer filters let you find the exact retailers who bought a specific product from you, and the ones who did not. That is the difference between a generic holiday email and a reorder prompt a retailer actually acts on.
Holiday growth is not only about new retailers. For established brands, the customers who already bought are usually the nearest opportunity, and October is when they are deciding what to restock.
The digest gives the exact path, which is worth writing down:
Customers page → Filters → Order History → Products purchased → select the products → Apply Filters
That returns every customer who has bought those specific products from you. There is a matching “Products not purchased” filter, which finds buyers who know your brand but have never seen the collection you want to push.
Faire has also added a natural-language search on the Customers page, so you can describe a segment in plain words rather than building it from filters.
Three Retailer Groups Worth Reviewing This Month
The clearest replenishment audience. They have already sold your product through once. Use the Products purchased filter and give them a restock prompt before the selling window closes.
They trust you already. They simply have not seen the newer or seasonal collection. Use the Products not purchased filter and introduce the specific collection, not the whole brand.
These need a reason to look again: new arrivals, an updated assortment, or timing. Faire’s own automation guidance points re-engagement at 60 and 90 days toward New Arrivals, and at 120 days and one year toward bestsellers, trending and seasonal collections.
The principle is relevance. A retailer who bought a specific collection does not need an introduction to your brand. They need a reminder that the product they already sold is available to reorder.
The FGA Reorder Principle
Make the next order easier than the first.
Matt Lawenda, Founder of Faire Growth AgencyIn practice that means showing products related to what they already bought, linking straight to the relevant collection rather than the storefront home page, being honest about shipping timelines, and removing every extra step between the email and the order.
7. Collections Should Support the Way Retailers Shop
Collections are for retailers, not for brands. The October digest adds a useful capability: collection preview links can now be shared with any buyer, including retailers who do not have a Faire account.
That last point is more significant than it sounds. A logged-out retailer can browse your products and collections and will see MSRP only. When they want to order, they log in or sign up. It turns a collection into something you can put in an email, a DM or a trade show follow-up to someone who is not on Faire yet.
Faire’s own automation guidance names the collection types it expects brands to maintain: a starter pack or display collection for new buyers, new arrivals for recent shoppers, and bestsellers, trending and seasonal collections for lapsed customers. Sale and trending collections are suggested for cart abandonment.
Beyond those, the right structure depends on what you sell. A jewelry brand may organize by style, material or gifting occasion. A gift brand may organize by retailer type, price point or season. A large catalog usually needs several paths through it at once.
The objective never changes: help a retailer find relevant products without making them work for it. Our guide to Faire collections and merchandising covers how to structure them.
8. Shopify Sync Is Now Field by Field
Per-field content sync controls are live. You can now toggle title, description, images, SKU, barcode, HS code, weight and country of origin independently, instead of syncing everything or nothing.
For brands running both Shopify and Faire, this solves a real problem. The two channels serve different buyers, and the copy that works for one is often wrong for the other.
A direct-to-consumer product title is written to make a shopper want the item. A wholesale title is written to help a buyer categorize it, compare it and find it in search. A consumer description sells the feeling. A wholesale description often needs to carry merchandising, assortment and retailer-suitability information instead.
Being able to keep images and SKUs synchronized while writing channel-specific titles and descriptions is the practical win here.
The Inventory Setting to Check First
Faire also added an Untracked Inventory setting for Shopify products that have no inventory tracking. There are two options:
The product stays always-available on Faire with no stock limit.
You manage availability for that product on Faire yourself.
The detail that matters: the defaults are different depending on when you set up Inventory Sync. Faire states that existing Inventory Sync users default to Ignore, while new Inventory Sync users default to Sync as untracked. Either can be changed at any time.
So if you are setting up Inventory Sync now, products with no tracking in Shopify will be always-available on Faire unless you change it. That is fine for genuinely unlimited products such as print on demand. It is a problem for anything with real stock limits, because a product that shows as permanently available will keep taking orders you cannot ship during your busiest quarter.
FGA recommendation. Channel-specific content is an optimization. Inventory accuracy is not optional. Check this setting before the holiday order volume arrives, not after.
9. Corporate and Event Buyers Can Now Shop on Faire
Business-use buyers, meaning corporate and event purchasers, can now buy on Faire. They receive the same terms as retailers, and brands can build separate customer segments to market to them differently.
This opens a different kind of demand, and it is relevant for brands selling corporate gifts, customizable products, event merchandise, gift sets, branded accessories, employee appreciation gifts or client gifting.
Per the digest, business-use buyers get the same benefits as traditional retailers: 60-day net terms, 50% off their first Faire order and a year of free shipping. They pay sales tax on their orders, and Faire handles the compliance.
The important distinction is what they want, because it is not what a retailer wants.
| A retailer is evaluating | A business-use buyer is evaluating |
|---|---|
| Assortment and how it fills a gap | Whether it suits a specific event or program |
| Margin and retail price positioning | Customization and branding options |
| How it merchandises in the store | Packaging and presentation on arrival |
| Reorder potential over a season | Production timelines and a firm delivery date |
Faire lets you segment Retail Sellers and Business-use buyers separately and target shop-wide, collection-level or product-level promotions at one group. If both audiences fit your products, that is worth setting up rather than sending everyone the same campaign.
One related change supports this directly: you can now set a custom lead time on any customizable product, which gives corporate buyers a realistic ship estimate on exactly the products they are most likely to ask about.
FGA recommendation. If your products suit both audiences, build separate collections and separate messaging. A corporate gifting buyer and a boutique owner are not the same customer, and a single campaign usually speaks properly to neither.
10. Start Preparing for Faire Winter Market 2027
Faire Winter Market 2027 runs January 20 to 22, with Insider Day on January 19. The brand portal opens December 1, 2026, and the market list goes live for buyers on January 5, 2027.
October is not only about finishing 2026. The next major wholesale buying cycle has a calendar, and the first date on it lands in under two months.
| Date | Milestone |
|---|---|
| December 1, 2026 | Market portal opens for brands |
| January 5, 2027 | Market list goes live for buyers |
| January 19, 2027 | Faire Winter Market 2027 Insider Day |
| January 20 to 22, 2027 | Faire Winter Market 2027 market days |
Dates as published in Faire’s October 2026 digest. Faire lists the days and months; the years follow from the Faire Winter Market 2027 schedule. Confirm against your own Faire account before building a plan around them.
Faire also notes that Insiders placed nearly 90% of order volume at the last Market, without specifying which Market. Take the specific number with the caveat above, but the direction is clear enough to plan around: Insider visibility is where Market volume concentrates.
Why Start Preparing Now?
Because a successful market is not a discount decision made in January. By the time the portal opens on December 1, the following should already have answers:
Which products are you putting forward, and why those?
What will actually be available and photographed for January buyers?
Are products organized the way a buyer shops, and does the imagery answer their questions?
Can you support a volume spike, and is the discount you are considering financially sustainable at that volume?
How will existing and prospective retailers hear about it, and what happens after a retailer’s first order?
Waiting until January to answer these is how brands end up participating in a market rather than selling at one.
Smaller October Updates Worth Knowing About
Several other changes landed this month. None of them will reshape a wholesale strategy, but a few will save time during a busy quarter.
- Bulk fulfillment tracking. Upload a CSV to add carrier and tracking details to many unfulfilled orders at once instead of one at a time.
- Digital lookbooks. Upload a PDF catalog to your Faire shop page, which gives Faire Direct retailers a richer view of the assortment than the product grid alone.
- More specific buyer issue reporting. Retailers can now flag what actually went wrong, such as damage in transit or a quality issue, and the issues page can be filtered and exported.
- Message flagging and notification controls. Mark a conversation “needs reply” or “unread,” and choose which message types trigger a notification.
- Expanded filtering for large retailers. Faire has widened the filters for its large retailer segment, which makes targeted outreach to multi-location accounts more practical.
- Large retailer referrals. Faire is offering ad credits for introductions to large retailers, which it defines as five or more locations or $25 million in annual revenue: $100 in credit when a call is booked and $400 more on their first order.
The FGA October 2026 Wholesale Action Plan
You do not need to adopt every feature in this report. Work in priority order, and stop when the next item stops being worth more than the one before it.
There is a lot happening at once this month, which makes it easy to get busy without getting anywhere. This is the order we would work in.
Priority 1: Review product visibility against the search data
Identify the products that genuinely match what retailers are searching. Check titles, descriptions, categories, attributes and collections. Fix anything inaccurate, incomplete or poorly matched to real search intent. Leave successful evergreen listings alone unless there is a specific reason to change them.
Priority 2: Audit your seasonal language before editing at scale
Go through the final-sale term list and check which of your listings use those words in the product name, description or occasion field. Separate genuinely seasonal products from evergreen products that are simply giftable, and only then decide what to change.
Priority 3: Prepare holiday merchandising
Review giftable products, update the relevant collections, confirm photography represents the assortment accurately, and check packaging, inventory and fulfillment timelines.
Priority 4: Contact the retailers who already bought
Use the Products purchased and Products not purchased filters. Segment by actual buying behavior. Send direct links to specific collections rather than to your storefront.
Priority 5: Review advertising before increasing it
Look at current Promoted Listings performance. Understand the new boosting controls and Flexible Budget. Check margin on the products you are promoting, and confirm those listings can convert before you add budget.
Priority 6: Check operations and plan for January
Verify your Shopify inventory sync settings. Evaluate whether Split Catalog changes the Fulfilled by Faire calculation for your business. Then start the Winter Market work: assortment, new arrivals, inventory, promotional economics and a timeline.
The objective is not to implement everything Faire shipped this month. It is to identify the two or three things that are worth doing for your brand, and to do those properly.
Frequently Asked Questions About Faire in October 2026
What are retailers searching for most on Faire in October 2026?
Faire’s October digest lists Christmas as the top order-driving search platform-wide, followed by Halloween, fall, earrings and holiday. The data covers the 30 days leading up to October 5, 2026, so it reflects late September as well as early October.
What jewelry products are retailers searching for on Faire?
Earrings, necklaces and bracelets lead the jewelry and apparel list, with rings and charms close behind and the general term “jewelry” also in the top ten. These are category-level signals about demand, not evidence that any particular product will sell.
What new advertising features did Faire introduce in October 2026?
New Product Boosting and Store Type Boosting both went live, Flexible Budget for Promoted Listings launched on October 1, promoted placements expanded into the Find Similar grid, search video tiles and Hubs and Categories pages, and brands can now exclude individual products from Promoted Listings.
What is New Product Boosting on Faire?
New Product Boosting lets participating brands accelerate visibility and bidding for new products within the first 60 days after they go live on Faire. It is aimed at the launch window, when a product has no sales history to work from.
What is Store Type Boosting on Faire?
Store Type Boosting lets brands tell the system which retailer store types to increase visibility and bidding for, either to grow the store types already performing well or to expand into ones the brand wants more exposure in.
What is Split Catalog in Fulfilled by Faire?
Split Catalog is live for all Fulfilled by Faire brands and lets Faire fulfill most of a catalog while the brand continues to ship specific SKUs itself. It makes the program workable for brands with custom, oversized or specialty products.
Will holiday keywords make my Faire products final sale?
They can. Faire marks some products as final sale when seasonal or holiday terms appear in the product name, description or product details occasion. The term list is broad and includes “holiday” and “festive,” not just specific holiday names.
Should I change all my Faire product titles for holiday keywords?
No. Product language should describe the product accurately. Genuinely seasonal products should use seasonal language. Year-round products that simply make good gifts are usually better served by broader phrasing such as “great gift item,” which is what Faire itself suggests.
How can brands increase holiday orders on Faire?
Review listings against real retailer search terms, organize giftable collections, contact retailers who have already bought using the customer filters, improve product presentation, and make reordering straightforward. No single tactic produces orders on its own.
When is Faire Winter Market 2027?
Faire Winter Market 2027 market days are January 20 to 22, 2027, with Insider Day on January 19, 2027. The brand portal opens December 1, 2026 and the market list goes live for buyers on January 5, 2027.
Can corporate buyers purchase on Faire?
Yes. Faire has opened the platform to business-use buyers, meaning corporate and event purchasers. They receive the same terms as retailers, pay sales tax with compliance handled by Faire, and can be targeted as a separate customer segment.
Final Thoughts: October Is About Execution, Not Opportunity
Faire shipped a lot this month. There are new ways to advertise, new fulfillment flexibility, better customer segmentation, more control over the Shopify integration and an entirely new category of buyer.
None of that constitutes a wholesale strategy.
The fundamentals have not moved: products retailers want, accurate product information, photography that answers buying questions, collections that match how buyers shop, wholesale pricing that works for both sides, reliable fulfillment, consistent communication, and a willingness to measure what happened and adjust.
The brands that get the most out of a marketplace are rarely the ones using the most features. They are the ones who picked the right few and executed them properly.
As Q4 runs down and 2027 planning starts, that is the standard worth holding. Not chasing the next trend. Building a wholesale business that holds up when the trend moves.
- Faire Search Trends: September 2026, the previous edition of this report.
- How to Get More Orders on Faire, the cornerstone guide this sits underneath.
- Faire SEO, for how retailers find your products in the first place.
- How to Optimize a Faire Product Listing, for titles, descriptions and attributes.
- Faire Product Photography, for what retailers need to see before they order.
- Faire Collections and Merchandising, for structuring gifting assortments.
- Faire Storefront Optimization, for the store-level view.
- Why Am I Not Getting Orders on Faire?, for diagnosing where the buyer drops off.
Want to Know Where Your Faire Store Could Improve?
At Faire Growth Agency we help consumer product brands find the opportunities in their Faire storefronts, product listings, search visibility, merchandising, analytics and wholesale growth strategy.
The Monthly Faire Storefront & SEO Audit gives you an expert review of your storefront and product listings every month, with ready-to-use titles and descriptions and a prioritized plan for the season ahead.
Each monthly audit includes:
- A storefront and SEO report with prioritized recommendations
- A product optimization spreadsheet
- Recommended titles and descriptions written for wholesale buyers
- Seasonal buying recommendations
- Delivery within 24 to 48 hours, Monday through Friday
If you would like us to make the listing updates for you, the Faire Product Optimizer add-on implements the titles and descriptions you approve each month. For hands-on help across your whole Faire business, see Faire Management.
Source: Faire Jewelry, Accessories & Gift Brand Partner Digest, October 2026 edition, last updated October 5, 2026. Market observations, platform updates and attributed figures are Faire’s. Strategic interpretation and recommendations are Faire Growth Agency’s own. Faire Growth Agency is not affiliated with or endorsed by Faire.