Faire Resource Hub
Last updated September 2026
Part of our Faire Resource Hub. For the full growth framework, start with How to Get More Orders on Faire.
If your Faire shop is getting little traction, the problem usually isn’t one catastrophic mistake. More often, it’s a collection of smaller issues happening at the same time.
Maybe retailers aren’t finding your products. Maybe they’re landing on the store but don’t immediately trust the brand. Maybe the catalog is hard to shop. Maybe the minimums create friction. Maybe the listings are too generic. Or maybe the shop was set up months ago and hasn’t been actively optimized since.
One of the biggest things I’ve learned from operating wholesale businesses and reviewing Faire shops is this:
“Most brands that aren’t getting orders on Faire don’t have one big problem. They have many tiny problems that can be fixed.”Matt Lawenda, Founder of Faire Growth Agency
The job is to figure out where the retailer journey is breaking down and fix those problems in the right order.
Why Am I Not Getting Orders on Faire?
Slow Faire sales can come from problems with visibility, trust, product presentation, merchandising, pricing, minimums, marketing, or conversion. The first step is diagnosing which part of the retailer journey needs attention.
I don’t believe the right response is immediately: “We need more traffic.”
Sometimes you do. But if retailers are already finding your brand and still aren’t ordering, sending more people to the same experience may not solve anything.
Before changing everything, diagnose the funnel.
The FGA Faire Sales Diagnostic Funnel
- Visibility
- →
- Click
- →
- Trust
- →
- Shop
- →
- Offer
- →
- Order
- →
- Reorder
This is a diagnostic framework developed by Faire Growth Agency from our wholesale and Faire operating experience. It is not Faire’s algorithm and it is not an official framework created or endorsed by Faire.
At Faire Growth Agency, we use this simple diagnostic framework to think through slow Faire sales.
Visibility
Can the right retailers find your brand and products?
This is where we start looking at:
- Product titles
- Search terminology
- Categories
- Attributes
- Collections
- Seasonal relevance
- External marketing
If buyers can’t discover the products, the rest of the funnel never gets a chance to work.
Click
When a product appears in front of a retailer, does it earn attention?
Photography, product naming, positioning, relevance and initial presentation all matter here. The retailer has to decide: “Is this worth looking at?”
Trust
Once the buyer lands on your storefront or product page, do they feel confident in the brand?
Potential trust signals include:
- Retailer reviews
- A polished storefront
- Strong branding
- Current collections
- Updated imagery
- A store that feels active
- Top Shop status where applicable
None of these individually guarantees an order. Together, though, they can influence how established and credible a brand feels.
Shop
Can the buyer quickly find what is relevant?
A retailer shouldn’t need to dig through hundreds of products to figure out where to start. This is where collections, Best Sellers, New Arrivals, seasonal merchandising and retailer-specific assortments become important.
Offer
Does the wholesale offer make sense? Look at:
- Wholesale price
- Retailer margin
- Opening minimum
- Reorder minimum
- Case quantities
- Quantity minimums
A great product can still be difficult to buy if the wholesale structure creates too much friction.
Order
Has the retailer seen enough value and confidence to place the first order?
At this point, many earlier pieces of the funnel are working together.
Reorder
The first order isn’t the finish line.
Does the product perform? Was the experience good? Is there a reason for the retailer to come back? That’s where a wholesale customer starts becoming a long-term account.
1. Retailers Aren’t Finding Your Products
If your Faire shop is getting very few views, visibility and marketing are two of the first areas to investigate.
One of the biggest issues I see during audits is product information that hasn’t evolved with the buying season.
That might mean:
- Titles haven’t been updated
- Search terminology is too generic
- Seasonal terms aren’t relevant anymore
- Collections haven’t changed
- Imagery still reflects an old season
- New products aren’t being surfaced
- External marketing is inconsistent
This doesn’t mean every visibility problem is an SEO problem. But if products aren’t being seen, search optimization is one of the first places I look.
That’s why Faire SEO and product listing optimization are such important parts of our overall approach.
In our own wholesale brands, we moved away from fairly generic product titles and descriptions and started using much more robust, search-focused titles and retailer-focused descriptions.
We noticed an increase in product views and orders fairly quickly afterward.
That doesn’t prove every increase was caused solely by those listing changes, but it reinforced for us how important discoverability and product presentation can be.
Which terms matter changes through the year. For what retailers were actually searching heading into Q4 2026, see our Faire search trends for September 2026.
2. You’re Getting Views, But the Wrong Retailers May Be Finding You
Traffic is only useful when the people finding your products are actually relevant buyers.
Let’s say you’re getting views but very few orders. That tells me something different than a store getting almost no views.
Now I want to look at questions like:
- What terminology is bringing people to the product?
- Does that terminology accurately describe the product?
- Is the positioning clear?
- Does the product match what that retailer was probably searching for?
- Is the product competitive once the retailer lands on it?
A title or keyword can technically generate exposure while still attracting the wrong kind of interest. That’s why I don’t look at traffic in isolation.
The goal isn’t simply more views. The goal is more relevant retailer attention.
3. Your Storefront Isn’t Building Enough Trust
Retailers may hesitate when a storefront looks unfinished, outdated, inconsistent, or unsupported by social proof.
First impressions matter. Faire is a highly competitive marketplace with a large number of brands competing for retailer attention, and a buyer evaluating your company may also be looking at several other brands at the same time.
You don’t get unlimited time to establish credibility.
When I first review a Faire shop, I immediately notice things like:
- Retailer reviews
- Overall brand aesthetic
- Whether the store looks current
- Whether collections have been updated
- Whether product imagery feels consistent
- Whether the shop feels finished
- Top Shop status, where applicable
I don’t believe a brand needs every possible trust signal to succeed. New brands have to start somewhere. But the store should at least feel like an active business that takes wholesale seriously. That is the whole subject of our guide to Faire storefront optimization.
Reviews are one of the first things I notice.
For a new brand that doesn’t yet have Faire reviews, the answer isn’t to manufacture social proof.
If you have legitimate feedback from customers or retailers on another channel and are allowed to use it, you may be able to incorporate accurate testimonials into appropriate areas of your product or brand story. Be clear about where the feedback came from, and never present outside reviews as Faire retailer reviews.
Then as Faire orders come in, encourage genuine retailers to share feedback where appropriate, consistent with Faire’s current rules. Trust is built over time.
4. Your Catalog Is Hard to Shop
A large assortment without clear merchandising can overwhelm a buyer instead of helping them find more products.
This is one of the most common problems I see with bigger catalogs. Brands focus on adding products. But they don’t spend enough time thinking about how the retailer is supposed to navigate them.
A shop with 150 products might technically offer a lot of choice. But if everything is dumped into a few generic collections, the buyer still has to do all the work.
A better approach may include:
- Best Sellers
- New Arrivals
- Seasonal collections
- Product categories
- Starter assortments
- Collections by retailer type
- Collections built around themes or buying occasions
As I wrote in our guide to Faire collections and merchandising: collections are for the retailers, not for the brands. Your internal catalog structure isn’t necessarily the way your customer wants to shop.
With larger catalogs, I want to shorten the distance between “I found this brand” and “these are the products that make sense for my store.”
The easier that journey becomes, the less unnecessary friction you’re putting on the buyer.
5. Your Product Listings Aren’t Doing Enough Work
A product listing needs to help the retailer discover, understand, evaluate and buy the product.
A listing is not just a place to store product information. It has several jobs.
The retailer should be able to quickly understand:
- What the product is
- Who it is for
- What makes it different
- What options exist
- Why it may fit their store
- What they need to know before ordering
I regularly see listings that are technically complete but commercially weak. The title may be generic. The description may sound like consumer marketing copy instead of wholesale information. Important details may be buried. Photography may look attractive but not answer practical questions. And the product may not be positioned around how a retailer actually shops.
This is why our approach to Faire product listing optimization goes much deeper than simply adding keywords.
6. Your Wholesale Offer Creates Too Much Friction
Retailers are more likely to move forward when the buying requirements are clear, competitive and easy to understand.
A buyer isn’t shopping only your company. They’re often comparing multiple brands. They have limited time. Make the decision easier.
When I’m reviewing a shop, I want to look at:
- Wholesale pricing
- Retailer margin
- Opening order minimum
- Reorder minimum
- Quantity minimum
- Case pack structure
- Complexity compared with other brands in the category
A product can be excellent and still lose an order because it’s simply more complicated to buy.
That doesn’t mean the answer is always to lower your minimums. And it definitely doesn’t mean you should destroy your margin to win orders. The goal is to make sure the offer is commercially viable for you and reasonable for the retailer.
A simple principle: make it easy to choose you, and make it easy to order from you.
7. Your Photography Looks Good but Doesn’t Help the Buyer Buy
Wholesale photography should not only look attractive. It should help a retailer understand the product and make a buying decision.
People often evaluate the product visually before they read all the copy. That’s why photography matters so much.
But there is a difference between beautiful photography and useful wholesale photography.
A strong product image set may help answer questions like:
- What does the product actually look like?
- How large is it?
- What colors or variations exist?
- How is it packaged?
- What details should I notice?
- What might it look like merchandised?
- Does the product fit my type of store?
A lifestyle photo may create desire. A clean product photo may create clarity. A detail shot may reduce uncertainty. The best photography strategy often uses all three.
For a photo by photo breakdown of what retailers need to see, see our guide to Faire product photography.
8. You’re Depending on Faire to Do All the Marketing
Faire can be an important wholesale channel, but I don’t believe a brand should depend entirely on one platform to create demand.
I live by a simple principle: never put all your eggs in one basket.
Faire can be an amazing wholesale platform. That doesn’t mean you stop doing everything else.
In our businesses, wholesale growth can involve:
- Faire
- Trade shows
- Sales reps
- Rep groups
- Showrooms
- Email marketing
- Direct retailer outreach
- Existing customer relationships
- Faire Direct
- Wholesale ecommerce
Not every brand needs every channel. But the principle matters. A Faire shop should fit into your broader wholesale strategy. It shouldn’t replace the idea of actively building relationships with retailers.
9. You’re Using Discounts Without Fixing the Bigger Problems
Promotions can help influence a buying decision, but they can’t permanently compensate for a weak storefront, poor visibility or an uncompetitive offer.
I like promotions. Buyers like getting deals too. Sometimes a discount can absolutely be part of the reason a retailer chooses one vendor over another.
But I also see brands launch promotions without thinking about the economics.
Before discounting, understand:
- Your gross margin
- Your wholesale margin
- Your cost of goods
- Shipping implications
- The amount of discount you can realistically absorb
And remember: a promotion won’t fix everything. It doesn’t solve poor photography. It doesn’t solve bad listings. It doesn’t solve confusing collections. It doesn’t solve an unfinished storefront. It doesn’t solve unreasonable minimums.
Use promotions as a sales tool, not as a substitute for optimization.
10. You Stopped Optimizing After Launch
One of the most common reasons I see Faire shops lose momentum is that the brand launches the store and then stops actively working on it.
This might be the biggest issue of all.
Many brand owners create a Faire shop, upload their products and move on. Not because they don’t care. Usually because they’re busy.
They’re running the entire business. They’re managing inventory. They’re shipping orders. They’re working with customers. They’re developing new products. They’re doing marketing. Faire becomes another item on an already long list.
But a Faire shop should not be treated as:
- Build it once
- →
- Leave it alone
- →
- Expect continued growth
I believe brands should review their Faire shop roughly once a month. That’s our operating practice, not a Faire requirement.
That doesn’t mean completely rebuilding the store every month. It means looking at what’s changed.
Review things like titles, search terminology, collections, seasonal imagery, new products, best sellers, promotions, wholesale minimums, storefront presentation, underperforming products and buyer feedback.
That’s also where the FGA Merchandising Cycle from our guide to collections and merchandising comes back into play: Test, Measure, Optimize, Repeat.
What worked six months ago may not be what works now.
Traffic Problem or Conversion Problem? How to Tell the Difference
Low traffic and low conversion are different problems and should be investigated differently.
I think of them like this.
If You’re Getting Very Few Views
Investigate:
- Search visibility
- Product titles
- Keywords
- Categories
- Collections
- Seasonal relevance
- Product positioning
- Marketing
- External retailer outreach
The question is whether enough relevant buyers are finding the products at all.
If You’re Getting Views but Few Orders
Investigate:
- Search relevance
- Storefront trust
- Product presentation
- Photography
- Pricing
- Retailer margin
- Minimums
- Collections
- Assortment
- Competitor positioning
- Buying friction
The question becomes what’s happening after the retailer finds you.
Neither diagnosis should be treated as automatic. But separating the two helps prevent random optimization.
Before You Chase More Traffic, Fix the Leaks
Before you chase more traffic, fix the leaks. If buyers are already finding you but not ordering, the problem may be what happens after the click.
More traffic is not always the answer. First make sure the store is easy to trust, easy to shop, easy to understand and easy to order from.
Imagine your store receives 1,000 additional visits. That sounds great. But if those retailers encounter unclear products, weak trust signals, confusing collections or difficult minimums, you may have simply sent 1,000 more people into the same friction.
That’s why we diagnose before we chase volume. The goal is not traffic for the sake of traffic. The goal is a healthier retailer journey, which is the thread running through our guide to getting more orders on Faire.
What Would We Do With a Faire Shop That Has Zero Orders?
We would start by auditing the shop before blindly changing everything.
If a brand came to us with zero Faire orders, my first move would be our Monthly Faire Storefront & SEO Audit.
Why? Because before creating the plan, I want to know what the actual problems are.
The audit should identify:
- What’s working
- What’s creating friction
- Visibility issues
- Storefront issues
- Product listing issues
- Merchandising opportunities
- Priority order
- What should happen over the next 30 days
The exact plan should depend on the shop. The four weeks below are an illustrative structure, not a fixed program. Every shop is different, and the audit is what determines the real sequence.
Week 1: Diagnose and Prioritize
Understand where the funnel is breaking.
Week 2: Fix High-Impact Visibility and Storefront Issues
Address the most important foundational problems first.
Week 3: Improve Listings, Merchandising and the Wholesale Offer
Reduce friction further down the retailer journey.
Week 4: Measure, Test and Build the Next Optimization Cycle
See what changed and determine what deserves attention next.
If you would rather keep that cycle running every month without rebuilding it yourself, that is what the Monthly Faire Storefront & SEO Audit is built to do.
Faire Sales Troubleshooting Checklist
If your Faire sales are slow, review these areas.
Visibility
- Can retailers find your products?
- Are titles clear?
- Are product terms relevant?
- Are categories and attributes accurate?
- Are seasonal terms current?
- Are you marketing outside Faire too?
Click
- Do product images earn attention?
- Is the product easy to understand immediately?
- Does the title accurately communicate what it is?
Trust
- Does the store feel complete?
- Is branding consistent?
- Are collections current?
- Do you have genuine social proof?
- Does the shop look actively maintained?
Shop
- Can retailers navigate the catalog quickly?
- Are Best Sellers easy to find?
- Are New Arrivals visible?
- Are seasonal products organized?
- Are large assortments broken into useful collections?
Offer
- Are wholesale prices competitive for the category?
- Is retailer margin workable?
- Is the opening minimum reasonable?
- Is the reorder minimum creating friction?
- Are case quantities easy to understand?
Order
- Does the buyer have enough information to purchase confidently?
- Is anything unnecessarily complicated?
Reorder
- Are you giving retailers a reason to come back?
- Are new products and seasonal assortments visible?
- Are existing buyers being marketed to?
Marketing and Optimization
- Are you driving any traffic to your Faire shop yourself?
- When did you last update the shop?
- What have you tested?
- What changed this month?
- What will you test next?
Frequently Asked Questions About Slow Faire Sales
Why am I getting views on Faire but no orders?
Views without orders can indicate a conversion or relevance problem. Review whether the right retailers are finding the product, then examine trust, photography, product information, pricing, minimums, collections and competitor positioning.
Why am I not getting Faire views?
Low views may indicate a visibility or marketing problem. Review product titles, search terminology, categories, attributes, collections, seasonal relevance and external retailer outreach.
How long does it take to start getting orders on Faire?
There is no universal timeline. Results can vary by product category, brand awareness, pricing, assortment, demand, retailer trust, marketing, seasonality and many other factors.
Do reviews matter on Faire?
Reviews can help provide social proof and increase retailer confidence, particularly for buyers unfamiliar with a brand. New brands naturally start without reviews, so focus on building them honestly over time.
Are my order minimums hurting sales?
They might be creating friction, but minimums also need to protect the economics of your business. Compare your ordering structure with similar brands and consider whether the requirements are unnecessarily difficult.
Should I lower my prices to get more Faire orders?
Not automatically. Pricing is only one part of the retailer decision. Before reducing price, review your margin, competitive positioning, minimums, product presentation and overall buying experience.
Do I need to market my Faire store?
I believe brands should actively market their wholesale business instead of relying entirely on one marketplace. Faire can be one important part of a broader strategy involving email, direct outreach, trade shows, sales reps, retailer relationships and other channels.
How often should I optimize my Faire shop?
There is no official required schedule. In our businesses, we generally review and optimize the shop approximately once a month.
Will better Faire SEO guarantee more orders?
No. Better optimization may improve discoverability and relevance, but it does not guarantee orders. Retailer trust, merchandising, pricing, minimums, photography, assortment and marketing also matter.
How do I know what to fix first?
Start by identifying where the retailer journey appears to be breaking: visibility, click, trust, shopping experience, wholesale offer, first order or reorder. Then prioritize the highest-impact problems instead of changing everything at once.
- How to Get More Orders on Faire, the cornerstone guide this diagnostic sits underneath.
- Faire SEO, for the visibility stage of the funnel.
- How to Optimize a Faire Product Listing, for the click and order stages.
- Faire Storefront Optimization, for the trust stage.
- Faire Collections and Merchandising, for the shop stage.
Want to Know What’s Slowing Down Your Faire Sales?
If your Faire shop isn’t performing the way you expected, guessing isn’t always the best next move.
The Monthly Faire Storefront & SEO Audit gives you an expert review of your storefront and product listings every month, with ready-to-use titles and descriptions and a prioritized plan for the season ahead.
Each monthly audit includes:
- A storefront and SEO report with prioritized recommendations
- A product optimization spreadsheet
- Recommended titles and descriptions written for wholesale buyers
- Seasonal buying recommendations
- Delivery within 24 to 48 hours, Monday through Friday